The Chinese company announced a model equipped with a 5.5-inch screen, Qualcomm Snapdragon 820 processor, 4 GB of RAM, 16 MP camera and 128 GB of storage space; will be available from $ 300
Xiaomi continue the strategy of selling at lower prices than global giants like Samsung and Apple prices. The objective of the Mi 5 is to provide a fast processor and light weight at a relatively low price.
“It is basically in front of the litter in many ways when it comes to leading devices,” he told The Associated Press outside the Mobile Congress Show in Barcelona, Hugo Barra, vice president of international operations Xiaomi.
“you will have a price of between a third and half of what you expect to pay for other major devices with similar tools” he said Barra, who was the executive responsible for Google Android division.
The My 5 is available in three versions. Mi 5 Pro with more memory and a ceramic body, will cost 2,699 yuan, about $ 413, while the cheapest version will cost 1,999 yuan, or $ 305. Xiaomi has some of the lowest prices in the world.
The My 5 Pro has 128 GB of storage, 4GB of RAM, while the Mi 5 Basic is 32 GB, 2 GB of RAM and a glass body. All models include the new Qualcomm Snapdragon 820 processor, 16 megapixel camera and 5.5-inch screen with front fingerprint sensor. They are available in black, white and gold.
In China will be sold from March 1. However, Xiaomi still sell their equipment in the United States or Europe.
“Western markets like the United States are definitely on our radar, but it is early to even begin to estimate when we enter them,” said Barra .
Founded in 2010, Xiaomi was in charge of sales of smartphones in China in 2015, selling 64.9 million smartphones, or 15% of the market, according to IDC.
the company is led by Lei Jun, an executive of experience in the technology scene of the Asian giant, which emulates the presentations of Apple, especially in the style that earned a certain Steve Jobs.
Barra, former executive of Google, he said his company will seek to expand its products in China both mobile devices and services, despite the economic concerns of the country. Xiaomi will also focus on increasing sales in India, he added. In addition to phones, the company sells appliances and other gadgets, such as drones and smart bracelets.
In turn, the company has a stake in Ninebot, the firm that developed the new version of the Segway personal vehicle.
Associated Press
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