The device, which can be booked from 6.00 local time (0.30 GMT) on a web page created exclusively for the product , was presented to the public in a event in New Delhi.
“Al opt for components made in India saved 13.8%. in addition, sell first line and thus saved the costs incurred by large distribution networks, “he said at the event President Ringing Bells, Ashok Chadha, as recorded by the local daily Indian Express.
According to Chadha, the company estimates that as business grows save another 400 rupees or $ 5.85 per unit thanks to the “economy of scale”, while once the “platform gets bigger” also get benefits of customer loyalty.
However, the president admitted that Bells Ringing only seats to accept some 250,000 orders , although its sales target in the long term exceeds ten million devices monthly, published the NDTV channel.
the phone has an IPS screen 4 inch qHD resolution, processor four cores running at 1.3 gigahertz , 1GB of RAM and 8 -ampliables 32 gigabytes internal memory with a Micro SD card -.
As explained on the website of the Freedom 21, has a battery of 1,450 milliamps and integrates a 3.2 megapixel rear camera with autofocus and other 0.3 megapixel front.
the company says mobile, powered by Android 5.1 Lollipop operating system, comes with one year warranty which is reduced to six months for battery and charger, and three months for headphones.
low cost of the device has already raised some reviews in the field and India Cellular Association (ICA acronym) has asked the Minister of Communication and Information Technology, Ravi Shankar Prasad, to investigate the details of the product.
“the value of the bill of materials for a product like this when you get the usual supply chain costs about $ 40,” said the president of ICA, Pankaj Mohindroo, was quoted by the PTI news agency.
based in the northern city of Noida, Ringing Bells was established in 2015 and is booming to search distributors in each of the 600 districts in India, according to the company.
currently, your web page lists only three different phone models , all exhausted, and one battery charger.
the company defines its mission as producing “products futuristic technology of the highest quality and best service at the lowest cost of ownership. “
India is one of the fastest growing markets in the zone Asia Pacific in the field of mobile , with 103.6 million smart devices sold during 2015, 28.8% more than in the previous year, according to the International data Corporation (IDC).
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