LAS VEGAS A digital thermostat automatically regulates the temperature of a room; a camera detects if a person is at home, alone or with friends, whether it’s a quiet meeting or at a party; and an intelligent clock measures the user’s vital signs to determine your mood.
These devices send the data over the network and Netflix do a comprehensive analysis to customize the recommendations of movies and TV series for subscribers, based on sensory experiences, not just algorithms demographic, social and history titles reproduced user data.
This is just one of many scenarios posed by the new era of Internet where objects are no mails are equipped with connectivity and computing power, and are paving the way for the digitization of physical spaces.
Shawn DuBravac, chief economist of the Association of Consumer Electronics (CEA, for its acronym in English) ensures that technologies will remain alive are those who through scanning using sensors and network connectivity, have an impact on the physical world, and in turn develop a cycle where information collected by the devices allow an impact again. And the potential is promising.
“Approximately 2,000 new products are launched at CES, some will succeed but most fail. The question is do we have to scan later. Approximately 4% of all objects in the world are digitized so there is a huge opportunity, “he said during a conference call with media prior to the official opening of the International CES 2015 electronics fair largest global consumer organized by the CEA.
The phones will be the drivers of digitization to become platforms for interaction and control of connected devices, says DuBravac, but other technologies have proven their potential to generate large impacts on physical environments such as 3D printers , smart watches and drones that have strong growth in the coming years.
According to the CEA, drones industry recorded a growth of 50% in overall revenues for 2015 to reach 130 million dollars and in 2018 are expected to reach 1,000 million.
While this year is expected to send the smart watches reach 10.8 million units worldwide.
The scenario looks promising but the industry is still in a state of experimentation, especially when challenges like privacy and cybersecurity are added in a world of connected things and interact.
“The Privacy and security are key differentiators and that experience, components and are working on it to solve problems when the experiment fails. What they want access to what others want access? These are questions that will define the market, “DuBravac said.
julio.sanchez@eleconomista.mx
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