Following its launch in 2006, Twitter gained popularity by leaps and bounds. Microblogging platform revolutionized social networks and led him to have 140 million active users per day. Six years after its launch and with considerable stagnation was overcome by Snapchat, largely by the contribution of the millennials.
teen-oriented social network acknowledged to have 150 million users assets per day. The application is characterized by allowing take pictures, record videos, add text and even pictures to send to a contact list. These videos and photographs are known as “Snaps” and users can control the duration (1 to 10 seconds), after which they disappear from the screen of the recipient and will be deleted from the server.
See how Snapchat is used.
But where lies the success of Snapchat? Basically by millennials, those born between 1981 and 1995. According to a ComScore site, 71 percent of users in the United States who choose this social network are between the ages of 18 and 34. What is more, the figure exceeded Facebook and Twitter, which have 38 percent and 41 percent, respectively.
on the other hand, the decline of Twitter was reflected in its quarterly report released in April. There have recognized 332 million users who use their service per month, five more than the previous quarter. however, other networks like Instagram surpasses 400 million monthly and even WhatsApp holds 1,000 million in its instant messaging platform.
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