Drafting TransMedia.cl 30.09.14.- Facebook launched a new platform that facilitates user data to advertisers, so that they can install their advertising more effectively in other sites.
This platform, called Atlas, collects data from the social network and used in external websites. Thus, if a user clicks “ I like” in a page of sports shoes, you may thereafter announcements will appear similar products on other websites.
With the data collected through a history of Facebook likes and dislikes of each person, which enable companies to better identify potential buyers is made.
Atlas Facebook bought last year by Microsoft $ 100 million and completely redesigned before launch, within its strategy to increase the economic use that can extract information from its users.
So far, the network founded by Mark Zuckerberg selling advertising space on the network and calls using cookies to track users’ tastes as they sailed by other websites.
However, the cookies have inaccuracies and no track navigation on mobile devices, which Atlas, through Facebook, it does.
With this move, the network is approaching its big competitor in online advertising, Google, which is still on by a wide margin.
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