ENTORNOINTELIGENTE.COM / Nissan started its partnership with the African Cup of Nations 2015 with the goal of bringing its brand slogan “innovation excites” the biggest sporting tournament that continent.
Through qualifying and into the final, which will take place from January in Morocco, Nissan will team up with some of the most popular players in Africa, and will work to bring fans to the game. The sponsorship is part of Nissan’s campaign to significantly increase its presence in the African market.
Nissan is committed to grow African continent that sees the brand as a major growth engine for the world economy. Nissan has become the first brand to manufacture vehicles in Nigeria, after the local government introduced new policies to encourage domestic production.
The Japanese brand aims to make Nigeria a major distribution center set your plants in Egypt and South Africa. The company is reviewing its sales network in several countries to bring even more innovation and excitement to African customers.
In addition, Nissan is the first brand to introduce zero-emission electric vehicles in the continent with the electric vehicle sold in the world, Nissan LEAF, now circulating on the roads of South Africa.
“Nothing unites and excites both Africa and football,” said Takashi Hata, senior vice president and chairman of Nissan Africa, Middle East and India.
“Innovation That excites (Innovation excited) is what Nissan represents. Sharing the joy of the African Cup of Nations with the fans will help us strengthen our brand presence in Africa, we consider a strategic market and process maturation, in addition to increasing enthusiasm for our innovative products, “he added.
As the official automobile of the African Cup of Nations 2015 supplier, Nissan fans closer to the game with their own exciting range of vehicles. Through public events, and the hand of its dealer network, fans will witness innovation first-hand Nissan.
Nissan has already seen the results of increasing its attention on Africa. During fiscal year 2013, Nissan sales reached 26,695 units in Egypt, an increase of 24.3 percent over the previous year.
The market share was 12.3 percent to 2.5 points, derived from strong sales of the Nissan Sunny. The company also posted record sales in Angola.
In Ghana, Nissan is the number one car manufacturer with a market share of 30.6 percent.
The programs of the brand around the African Cup of Nations 2015 will gain momentum towards the end from January 2015 in Morocco.
Nissan’s presence in the country dates back to the seventies. In March it launched the multi-award-winning new Qashqai in Morocco for the first time in Africa. The model is known for its sophisticated design and accessible technology including the “Around View Monitor” and the new generation diesel engine.
Nissan participated in the largest Automobile Exhibition in Morocco called “Auto Expo 2014 Casablanca” last May to showcase their innovation proposals through cabins and models on display to attract visitors.
Based on the successful results obtained, Nissan will start a strong release schedule in many countries in the African Cup of Nations 2015.
Innovative products like the new Qashqai, reinvented the original crossover and the new Nissan X-Trail will be brought more customers in Africa.
“With the support of an expanding economy, Nissan has the products, dealer networks and trained to respond to this demand equipment. We have a strong industrial presence in Africa and we are considered a” first engine manufacturing “in Nigeria thanks to our investment in the country, “said Takashi Hata.
The Tournament of the African Cup of Nations 2015, now in its 30th edition, starts on January 17, 2015 in Morocco, with the final scheduled for February 8, 2015 The qualifying matches will be played from September to November 2014 .
The alliance with the African Cup of Nations is another example of the dedication and Nissan’s foray into the world sports field that already includes the proud sponsor of the UEFA Champions League, Olympic and Paralympic Games Rio 2016, the Olympic team Brazil, being the official sponsor of the Olympic teams of Colombia and Mexico, Olympic and Paralympic teams in the UK, the Canadian Football League, in addition to sporting ambassadors like Olympic medalists Usain Bolt and Sir Chris Hoy be corporate partner Heisman Trophy Trust and the overall official automotive partner of City Football Group, owners of Manchester City, Champions of the English Premier League.
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