The expected annual event where Apple introduces its new iPhone (this time the 6S and 6S Plus), also featured what appears a clear attempt by the technology giant relaunched its tablet, the popular iPad, Apple TV and reinvent a TV that will have its own application store.
With sales of tablet decline, the Cupertino company seems intent on reinventing the iPad almost like a hybrid between a small laptop and tablet, as they have done competitors like Microsoft with the Surface.
That is, Apple wants the iPad as well as being ideal for consumption pass to also be a working tool for content creation.
Thus, in addition use it to read books and newspapers or watch movies, the user you can wear to work. To do so, Pro iPad will have a larger (nearly 13 inches) screen and a previously unthinkable Apple accessory, the Pencil
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And that is precisely the late Steve Jobs said a pen tablet together was an indication that its designers had failed.
“If you see a stylus, they were wrong,” Jobs said at the launch of the iPad in 2010.
But something had to do to relaunch the iPad, even though the event was not more than the opening for the jewel in the crown: the iPhone 6S (with a processor and a more advanced camera, plus what they call 3D touch )
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Boosting sales
Apple sold nearly 20% in the last three quarters than the same period last year.
Hence, the analysts consider that one of the priorities of the company was trying to reinvigorate the market.
In the presentation, Apple said the new device offers a power of 80% processor of a laptop sold in the last six months.
Dave Lee, US correspondent Technology BBC says that indeed, in a tablet, “the Achilles heel is that it is a great device for consumption but to do something, a task is not ideal”
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“Apple is trying to fix that with the iPad Pro. It’s huge, but not spectacular, even if it is heavier than the original iPad with 0.76 kilos,” says Lee.
“It is easy to mock Apple for making a crowd cheered a pencil, but it is an advance for the most popular tablet market,” he added.
” iPad convert something to ‘do things’ would a formidable product and a danger to the sales of netbooks. “
” As much as the iPad is having a tough time , is far more popular than any other tablet on the market and remains a multimillion dollar business, “said Geoff Blaber of consultancy CCS Insight.
Blaber explains that the decline in the market for iPad is explained by advances phones larger screens.
“An iPad with a larger screen should give some air to the category … But the price is going to be a barrier for many “
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Apple TV
Apple CEO Tim Cook also unveiled a new TV with its own application store and a new operating system.
device uses a remote control that has a touch panel and a microphone that allows the system to become active and can be operated by voice.
Use the virtual assistant Siri to enable users to ask which programs or movies with your favorite actors or the genre of your choice available . You can also display the results of a wide range of services.
In addition, you can play video games.
“The future of television is applications,” said Cook. The company had already described their TV as a “hobby”.
Apple was one of the first technology to offer internet-connected TVs companies, but Amazon, Roku and several companies of “smart TV” to the beat provide a focus on applications experience.
Cook acknowledged that his company took several years to enter the app store for television.
“ I do not think they have missed an opportunity for waiting until now “said Ian Maude of consultancy Enders Analysis.
” There are many people who want to see content that is only available in Internet TV and if Apple can show that their device is better than the available alternatives, it is predictable that begin to gain ground in the market. “
Apple did not release the rumored subscription package for TV shows and movies for their own TV, but believes it could come next year.
The device will cost US $ 149 or US $ 199, depending on how much storage you want the user .
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