The company based in California, USA, the changes justified by the need to adapt to different devices on which consumers access to their products.
“We have made the logo and brand, originally created for the browser of your computer, updating them for use in a networked environment and from multiple devices, “they said those responsible for Google’s corporate blog.
The redesign includes logo a compact version consisting of a single letter G capital.
“We believe we have taken the best of Google (its simplicity, cleanliness, colorful and ease of use) to transform, not only for the current Google, but also for the future Google “, they said.
The logo redesign includes a compact version consisting of a single letter G capital with the four characteristic colors of the brand, as well as four points to be used when pages or applications of the company indicating a state of charge.
In the new logo serifs are abandoned, the ornaments at the ends of lines of characters.
According California highlights from BBC journalist Jaime Gonzalez, Google has used the same typeface for the logo Alphabet, its new parent company announced in mid-August under which grouped all its activities.
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