MOUNTAIN VIEW, California – Google wants to get himself to the house of its members. And also, increasingly, businesses, Amazon, Facebook and Apple.
The Mountain View company presented on Wednesday products that leverage its leadership in Internet search and use advanced technologies such as image recognition, language and the human voice to compete directly for time users with other technology giants.
“the progress is accelerating in all these areas and now I think we have reached a crucial juncture” he said CEO Sundar Pichai inaugurating I / O , the annual conference of Google, to 7,000 application developers to their platforms. “We are in position to make a great leap forward in the next ten years.”
The newest product is Google Home , a home assistant who responds to commands and verbal questions and can control from the temperature of the house to music and content on TV to the travel schedule and reservations of the members of the family. It is a small speaker without buttons, much like the Amazon Echo.
With it, Google made it clear that increasingly seeks to enter into the daily lives of people. Your promotional videos showed a happy, multiracial and modern family, speaking directly like a member of the family.
"Hey, Google," said father, mother and children, to find out what they had to do that day, complete the homework or find out if a flight was delayed .
The company also presented the chat application Allo which, like Home, uses the latest advances in Internet search for a simple private dialogue incorporate any information available the Web. So, without leaving the chat, you can do things like look for a Italian restaurant and reserve a table for tonight. Just a few weeks ago Facebook opened its chat application Messenger to 'chatbots' companies , computers conversing with users to resolverles problems.
The application suggests answers to the photos that receives the user, like "what a cute dog" to a picture of a pet (may even identify the breed of the animal) or "what hunger" before an image of a food bowl.
Another important announcement was an application for video calls, Duo , much like Apple FaceTime. Its most striking feature is showing the video of the caller before the other person answers the call.
Google also falls squarely into the fight for the world of virtual reality , one of the fields of entertainment and information that is growing this year at the technology industry. He presented DayDream , a software platform and experience that also includes its own phone, display and drivers "get" virtual reality.
The ads were in line with the direction in which Pichai, who took over as CEO in August, bringing the company proposes: to dominate the world of mobile and next after that, the interaction with mobile internet ... and perhaps without devices .
"it really is time the mobile Pichai- said. There are 3,000 million people and are connected using the Internet in ways that we have never seen before. "
"We need to help them do things in the real world, so we are making progress to search for much more power."
"Power" in Silicon Valley, means software program that understands the context where the user is and can anticipate your needs to give the most appropriate to what you are looking result. Thus, Pichai said, you know if the person wants to eat "curry" Indian food, or find information about Steph Curry, star of the Golden State Warriors of the NBA.
The Woodstock programmers
the conference, in an amphitheater normally used for large concerts, it seemed the equivalent of a rock and roll festival ... but for programmers. In the stands and the grass behind them, thousands of developers cheered ads Google executives, even when using technical language incomprehensible to the general public.
The promotional videos were big hits.
Behind this utopian future (present, almost) of the videos, is obviously Google's ambition to have ever more access to information of people. The more you know us, the more you know how to respond to our needs, whether we are hungry or if we want to know more about the NBA.
In this, the Mountain View giant is headed for a collision with the interests of the other four major Silicon Valley though Amazon is based in Seattle, not in California. All are betting to be the platform that we use to control our lives.
Amazon is entering the trade side, as members of its program of free home Prime deliveries receive all kinds of benefits that "forced" to stay movies and series on TV, music, photo storage, and now even deliveries to restaurants.
Facebook has captured the attention of many people, 50 minutes per day on average to 1.600 million users per month. Once you have them inside, try to provide everything they need to connect with your private world and the public. Like Google, bet on image recognition and artificial intelligence that increasingly understands more human. Virtual reality is one of its big bets for entertainment and information.
Apple comes to the battle with its flagship products, the user enjoys and uses more when they are connected together and to the cloud. (Google announced advances in its smart watches that compete with Apple Watch). But, increasingly, thinking focus on being a service company, including entertainment such as TV and Music and iCloud cloud.
The fight for our lives
As the life of a mix of users becomes digital with the physical, these companies are fighting increasingly minutes of their time and for being the platform control of their lives.
"Every conversation is different, each context is different," Pichai said. "We're building this for billions of conversations, billions of users worldwide. It will be in the context of the daily lives of users, on their phones, devices, cars and room ".
In this battle of giants, Pichai believes that Google has a great advantage over its competitors because receives every day millions of searches verbal questions, when someone says "Ok, Google" to activate the app on your phone. And for many years it's there for every question an Internet user is made.
"We want to help you do things in the real world, understanding your context, giving you control over it," he said. "We understand the context. We are at a great distance from the rest. We are just beginning with this, we believe it will be a long journey. "
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