artificial intelligence and virtual reality are the main focuses of Google in the future. Your machine learning algorithms aim to move its successful advertising business through your web browser, to the mobile world, applications
But your bet on virtual reality is less ambitious.: unifies, not created. It is a platform destined to rule the other protagonists of this new reality and possible future large market.
Daydream , the successor of Cardboard, modest kit of virtual reality cardboard, is the union between hardware and software; a built system on the new generation of Android operating system, with hardware developed by third parties under a system devised and controlled by the company standard.
Daydream only work on phones smart meeting the requirements proposed by Google , unlike Cardboard, who was able to bring virtual reality to anyone. Of course, the experience will be much better this time, and therefore certain components, sensors and screens are required. It aims to enable manufacturers to offer through their products experience competent virtual reality without excessive delay expel the user immersion in the new adventures
The manufacturer shall provide the hardware and Google software , with the addition of Android VR Mode in the latest version of the mobile operating system. This mode includes a number of technologies to improve the performance of applications installed on the phone, that need to be rendered at a rate of frames per second higher and ecosystem and serves as a gateway to the virtual content. The phone becomes a kit of virtual reality with a new interface adapted to the new paradigm.
The strategy is familiar, is similar to that employed the company with Android . For manufacturers, what looked like an offering or gift, proved their particular sword of Damocles. Now, they chained by Google, fight over market share and brains are crushed to achieve differentiation in a segment that only compete by price. It is a drain, not a business. Only Samsung which, interestingly, is one of the best positioned candidates in this new career that arises due to its semiconductor business and manufacturing AMOLED is saved.
Content
Daydream welcomes the user with a spartan interface, where applications and content are key players for easy access. Within this environment, Google offers virtual reality versions of its most important applications : YouTube, PlayStore, Google Play Movies or Photos. The user can use with kits specifically designed for virtual reality interface.
as Oculus, HTC and Steam or Samsung, Google provide third-party applications, including Netflix, HBO and video games made by renowned studios such as Electronic Arts .
Google uses their weapons as the best known. YouTube is one of the great strengths to buy a kit and give the operating system already provides a good starting point for manufacturers, although it is an additional link to keep up with the software giant. The proposal is not far from that made by Facebook, has adapted the basis of Android, nothing more.
Hardware
His allies, Samsung, HTC, Xiaomi, Huawei, Asus and Alcatel, manufactured phones compatible with Google Android VR Mode and distribute your own kit.
Google has shown only a brief outline of your kit, similar to the Samsung Gear VR. Mobile will your brain and your Pantall , but the design kit will be just as important as the set of lenses and comfort are fundamental in providing a good experience. Of course, any company can design and produce their own version while conform to the standards dictated by Google.
All that was presented is the control: small, simple and elegant; but limited by its size and buttons. The problem is that its symmetry brings a big problem, know what direction you’re grabbing when you have the kit as virtual reality. It is a problem with the command of Apple TV, unable to see it if you want to be much worse.
Dress me slowly, to rush
Facebook with Oculus and Steam with HTC have gone for years, shaping, step by step, your bet virtual reality. The goal of both companies is to offer the best experience, is the only way to captivate consumers.
But Google believes it can go faster and climb the stairs in threes. They do not seem interested in poring hardware limitations, or wring their brains in new experiences and narratives that express this new reality. has decided to pull the short way, the easiest, fast and rhythm .
They have Android, which is the biggest asset for creating a bet that reaches everyone, and manufacturers have eating out of his hand. It seems an obvious move, those that seem impossible to go wrong. A kit of virtual reality for all, with the help of all. But an alarming evidence laziness. Daydream is a collage of what is already there , with parts here and there unified the most obvious way. No specific proposals were heard at the conference, only changes in the operating system for others to use their platform.
Manufacturers will go through the hoop instead of trying to create their own platform , like what happened with Android and Android Wear. A story that repeats itself and we all know its moral . Have a smartphone seen for a competent virtual reality experience can be a great incentive in the high range, but long term is to certify and resign themselves to a single protagonist, Google, take the baton of any progress and innovation possible.
it’s what makes Facebook, there’s nothing wrong. But Zuckerberg started from scratch, step by step, imagining and elucidating how you could create a new reality that is socially and immersive as the limitations of hardware break. Google saves, and the problem is that the road can lead to many manufacturers, and with them the possible advances that perhaps virtual reality for consolidation needs. Google wants a virtual reality for everyone, but we are not yet at that point. Virtual reality is more than 360 videos and we need more companies working on it.
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