elEconomista.es
25.08.2014 – 18:43
- To compete with Google: who knows tastes of millions of users
The largest distributor in the world, Amazon could be preparing to make a crucial jump in a Google plans to contest the hegemony of counts in the internet, and also pointing to the which is the main source of income of search engine. ads on the network
Today, Google does not just sell advertising space on its own page, but also has a huge network of web sites and advertisers and acts as an intermediary between the two, providing the first revenue yield space, and charging the latter to spread their products and brands.
According to a report published by the newspaper The Wall Street Journal this past weekend, Amazon plans to launch an advertising service called Amazon Sponsored Links with the idea to replace Google’s own pages within the on-line store.
In a second phase, Amazon could make the jump to the rest of the network and offer their own system to bring together advertisers and publishers pages.
According to one analyst IDC quoted by the newspaper said, Amazon has a great asset in his favor: he knows the tastes and preferences of millions of users who are already your customers, and could use that information to refine the ads displayed, thus, improve Return to advertisers.
Increasingly, the respective markets Amazon and Google have begun to mix and the two giants appear to have engaged in a silent battle. While the first has created its own smartphone and features a powerful storage service in the cloud, the second has begun to experience a home delivery service called Google Shopping Express.
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