The Universal | Monday August 18, 2014 | 12:20 h
Federal District ─ Facebook announced two changes that may alter the way in which some companies use the social network. The first has to do with the way in which users of the platform are encouraged to give a “like” on a corporate page.
First, the social network has changed its terms to prevent companies encourage their corporate pages to gain followers through contests and sweepstakes or using “social plugins”, a common practice among some companies to increase their “likes”.
A from 5 November, that will encourage fans banned from this site are made through raffles, gifts, unique content. As pointed out by Facebook, you just want to make sure that people who follow a brand because it still really interested, not because he has forced through a contest.
You also can encourage the use of plugins from now. The user actions should be natural, although for example, once they are already fans of a page, they can be encouraged to participate in a contest. But you can not search them out to lure them to the community.
This decision could affect the use that is given by some companies trying to gain users through these practices. “We believe this update will benefit people and advertisers alike,” said the company in its corporate blog.
The company claims that users and give you “like” a particular page because they want learn more or really like, not because they want to get, for example, some credits to play a game. Therefore, in ninety days diplomas messages disappear “Get in the draw but first I like to give it to this page.” The network believes that this way of making users is unreal and artificial increase occurs.
On the other hand, face and advertisers, Facebook has launched a new tool, called “cross-device reporting “why companies have the ability to track the behavior and the different devices used by users.
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