After months of rumors and evidence, Twitter has given the green light to the possibility of buying products through tweets. To do this, include a button “Buy” that allows consumers to purchase products without leaving your site.
For the moment, this possibility will be available to a small percentage of users Twitter in the United States, see the “Buy” button in the tweets, the company announced Monday.
After clicking on “Buy”, the user can see the features of the product and the symbol of the shipping and payment information. Once it is complete, it is sent, Twitter purchase order will deliver the merchant. The company has warned that the information is encrypted, with what sellers can not view information about the actual credit card without permission-. The data is stored after the first purchase, but users can delete the account information.
“This is a first step in building our functionality to make shopping easy and convenient Twitter from mobile devices, and even funny luck,” says the company. The service is available in Twitter apps for iOS and Android will be expanded over time to more users.
To start this service, Twitter has partnered with three e-commerce sites: Fancy, Gumroad and MusicToday as well as the payment service provider Stripe . These companies cover a wide range of products and services: Fancy uses social media to sell physical products, Gumroad is a platform for digital and MusicToday pioneered Presale tix products.
The purchase by tweets is a source of potential income for a company that is still thinking about how to make money with their users. Today, the main business of Twitter is advertising. But the inclusion of a component of ecommerce Twitter also gives a new ability.
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