The co-founder of the social network Twitter, Jack Dorsey, aims to simplify trade with your new software Square , a tool that allows electronic payments and collections with mobile, explained at a meeting in London.
The same thing he did with Twitter, synthesize a conversation to 140 characters, intends to do with Square, in this case the business field , streamlining purchases and sales .
Square is free to download and charges a fee of 2.75% per transaction His obsession with simplify the world around it, along with the pristine black dress with which announced the global launch of Square and halo esthetician surrounding reminds one of the technological reference of recent times, the late founder of Apple, Steve Jobs.
life Dorsey, US 38, not “simple”, as he says, and since 2009 began a crusade against cash registers from shops, which aims to overcome with software named Square.
“Facilitating payment is only a fraction of what we do. The real value of Square’s what happens about transaction “Dorsey explains that his speech focused on the potential of its software entrepreneurs to better understand their business and how to grow it.
Feedback between employers and customers
Behind Square, which until this week was only available in the US, Canada and Japan, is one of the most attractive niches for tech companies , market data and the processing and analysis of these to implement business.
The software Dorsey free download and charges a fee of 2.75% per transaction, allows the store owner control all sales and provides a number of statistics and trends “key to understand your business “.
The real value of Square’s what happens around the transaction Their experiences within Twitter are also present in the new boat captained Dorsey, and that “although different industries “, computer and businessman stands he learned a lot from his experience in the social network.
As the project that catapulted him to Success, Square also aims facilitate communication and feedback between employers and clients.
Ties with Twitter did not end there as one of the people who helped create the social network, Jim Mckelvey , who inspired the idea Square to lose a customer in a previous business because your system recovery was unable to accept a card credit.
“As Jim -cofundador of Square- could not accept the card, create business for him,” says Dorsey and points out that “gradually” realized that besides being an alternative the common payment methods could provide tools to improve business.
Simplification of business
That desire for innovation is the reason that carried study computer at the University of Missouri and renounce bug that initially he produced policy studies.
“I opted for programming because it allowed me to make ideas I had in mind, “said the original developer of San Luis during the presentation in London Square, ideas that have so far allowed it to influence the community and improve established order , two intrinsic principles of politics.
Although at present 100% of your mind is immersed in simplify business , have a few seconds to stop the object stored in the pocket of his dark pants.
“I think in the future there will be new experiences, applications, ideas related to the voice and video on the Internet,” says Dorsey but clear. “intended for mobile”
Dorsey believes that options to deepen the mobile environment are “incredible” . In fact, notes that “even with this device connected to the network you can run a business from your pocket.”
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