Japanese technological renewed after a year without notable developments, its flagship devices and creates a new category with higher specifications. Z5 Premium
The CEO of Sony, Kazuo Hirai, acknowledged that the restructuring by passing the company had to take “difficult decisions” to strike a balance between achieving growth and cultivating a “culture of innovation aggressive” .
products presented in Berlin, where this week the IFA technology fair is held, is the formula chosen by Sony to gain traction in the competitive and expensive mobile phone industry, a business that decreases for the company-in entered the last quarter 16% less, and it costs money.
The Xperia Z5 is new inside, gives a slight twist in design and incorporates a fingerprint sensor button on your on that allows you to unlock the phone and authorize transactions.
This is a screen phone Full HD 5.3 inch with quick charge function that promises a autonomy two days .
Your camera, 23 megapixels, focuses in 0.03 seconds, and inside there is a Qualcomm Snapdragon 810 processor 8-core, 3GB of RAM and 32GB storage .
Waterproof, will go on sale in the green, gold, black and gray
For the first time, Sony expands its family of high-end with a third component. Xperia Z5 Premium, whose most prominent feature is A 4K
5.5-inch screen . With a resolution of 3.840×2160 pixels, has a density of 807 pixels per inch.
Share with Z5 processor and memory, rear and front cameras and fingerprint sensor, but the design is different: its edges are made of stainless steel and the back is a chromed glass that looks like a mirror
.
It goes on sale silver, gold and black.
Finally, Sony has also introduced the Z5 Compact, a phone with 4.6-inch HD screen sharing with Premium Z5 Z5 and the fingerprint sensor, processor, fast charging, water resistance and cameras.
By far, the price unknown these terminals, which will arrive in the fall.
In this edition of the IFA, which officially begins next Friday, all eyes are on Sony, because the survival of its mobile division depend heavily on how to operate their new handsets in the market.
The great competition of high-end, leading Apple and Samsung, made the Japanese technology will suffer.
Although Hirai reiterated in several occasions that mobility is an important area for the company, has insisted that management must be changed so that losses do not lastren results and end up being unsustainable.
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