In addition to the intense competition in this segment, manufacturers must face the economic slowdown and the rising dollar.
On the heights of the floor 61 of the Costanera Tower, Samsung officially launched yesterday in Chile the top version of its line of phones, the Galaxy S6 edge.
The device marks a small milestone in the local industry since it became the most expensive phone ever sold in Chile. The price, however, it is the device that the Korean brand has received rave reviews from the press.
But more attributes, attributes unless the phone to a long list of appliances premiered adds in recent times and confirm the competitive Chilean market in such segment.
The Galaxy S6 edge + not only fight with its smaller version (S6), but also with the iPhone 6, the G4 LG and Huawei recently released P8, all of which range between $ 400,000 and $ 779,900 at retail. These brands and models and Sony add some “outsider” as HTC devices that exceed $ 500,000.
“The smartphone market in Chile is highly dynamic and users are constantly looking for new features, which will continue releasing high-end smartphones, “said Felipe Gomez, regional director Sony Xperia.
A similar view has the Huawei CEO Chile, Qin Hua, who says that there is enough space for the smartphone Premium. “The industry grows daily and competitiveness as well. In the Chilean industry perfect fit,” he said.
Complex scenario
However, the fight It is not easy if you also considers the current economic climate. The slowdown scenario is being monitored with concern by local subsidiaries, which are reviewing their trade policies to face a dollar makes imports more expensive.
“The second half we see him with more moderate growth, because of the rise of the dollar will be transferred to prices which will cause demand to contract. However, we see an industry growing at double digits as far as value is concerned, but with more moderate growth in the second half of year, “said Cristián Correa, head of LG mobile marketing Chile
” We’ve been working on our own and also trend up partnerships with retailers, with our distribution channels to try to make this more affordable Such devices, “said manager of Samsung smartphone, Felipe Zamora, who made a nuance, ensuring that so far have not transferred to customers rising exchange rate.
Major manufacturers in the world gather at IFA in Germany
The keen competition in Chile is a reflection of what happens in the biggest markets in the world.
currently all the eyes are set on the IFA in Germany, the largest technology exhibition in the world, where manufacturers ahead and prepare products to market at Christmas and the year 2016.
In anticipation of the new iPhone, which will be announced on September 9, the world’s leading brands revealed new phone models.
Huawei The Taiwanese premiered Mate 9, a phone that stood out for its “technology touch pressure “to achieve that, pressing, certain functions are activated, such as increased size in an image or a photo gallery. This development is very similar to that implemented in Apple Watch Apple.
Sony The Japanese automaker revealed the next generation of smartphones Xperia and Xperia Z5 Z5 Compact, and the first smartphone 4K World, Xperia Premium Z5. The device has a 23-megapixel camera focuses in just 0.03 seconds. Inside is a Qualcomm Snapdragon 810 8-core processor, 3GB of RAM and 32 gigabytes of storage.
Acer The other Taiwanese struck with Jade cousin, phone equipped with Windows 10 that allows it to function as a computer to be associated with a monitor. The device features a 5.5-inch SuperAMOLED screen and 21 megapixel camera. Acer is the first manufacturer in addition to the specific development of phones for Windows 10, Microsoft launched last July
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