The BlackBerry DTEK 50, which was built by Alcatel, was the last phone released by BlackBerry.
it Is the last nail in the coffin of the BlackBerry phones.
The beleaguered canadian company said Wednesday that it will close its cellular business after the failure of his last attempt to use Google Android software to stimulate interest in their phones. Instead, the company is going to depend on others to design, manufacture and sell devices, thus saving on capital.
“The company plans to put an end to all the development of internal hardware and outsource that function to the partners,” said CEO John Chen in a statement.
Until now, BlackBerry has given the name of one of those partners: BB Merah Putih, Indonesia.
The decision of BlackBerry closes a significant chapter for one of the franchises with more history in the phone industry. BlackBerry was one of the companies more popular in the early days of mobile phones. Legions of addicted to your operating system (known as CrackBerrys) worshipped use your physical keys in the decade of 2000.
like many other companies, BlackBerry failed to anticipate the popularity of the iPhone and phones that use Google Android software, something that struck severely to BlackBerry in the last few years. Consumers have paid little attention to their phones despite the attempts of the company by revamping the BlackBerry software, and, in a last effort of the past year, by embracing Android.
Has been on a constant decline. In 2009, BlackBerry controlled a fifth of the phone market, just behind Nokia. Today, it has only a market share of 1 percent.
BlackBerry reported fiscal results for the second quarter on Wednesday which saw it swing to a loss of US$ 372 million, or 71 cents per share, compared to a gain of$ 51 million, or 24 cents per share in the previous year. Revenues fell by a third to US$ 334 million.
analysts, on average, predicted a loss of 5 cents per share and revenue of US$ 394 million.
Comes finally the transformation
In 2013, the executive chairman, John Chen came to BlackBerry with the mission to transform the company, focusing more on software and services. At the same time, I had to keep one foot in the business of telephony, which still generates a significant part of the income of the company. Even in the last quarter, it accounted for 30 percent of the income of the company.
But Chen had always had their doubts about the business of telephony. He has said on several occasions that it would withdraw from the phones if your business is unable to generate profits, something that many took as a warning. Also never felt entirely comfortable as a promoter of new devices. In July, didn’t even bother to appear at the opening of the DTEK50, phone BlackBerry powered by the Android software.
The chief executive of BlackBerry, John Chen, during a presentation at the MWC last year.
Sarah Tew/CNETThe DTEK50 was a sign of things to come. The phone was built by Alcatel OneTouch and is virtually identical to the Alcatel Idol 4. Chen had already signed agreements to outsource much of the manufacturing with other partners, including Foxconn to manufacture some of their phones. Until now, however, the company has maintained internal resources significant dedicated hardware.
Even the latest move by BlackBerry, the adoption of the Android operating system, was the brainchild of veteran executive Ron Louks, who thought that greater access to Android applications, combined with its reputation for safety, could awaken the interest among the business world. But it was not so.
The first phone of BlackBerry with Android, BlackBerry, Priv, was a high-end device that came and went without causing much of a stir last fall.
Louks was in may of BlackBerry, and Ralph Pini was appointed as his successor.
they Are recognized to Chen for keeping BlackBerry alive and kicking after his predecessor, Thorsten Heins, almost killed the company with his idea of launching a line of cell phones more attractive to the mass market in general that were running the operating system BlackBerry 10.
Heins believed that the BlackBerry Z10 could compete against the iPhone and phones Galaxy S. instead, the failure of the Z10 and the successor models stimulated many predictions of its imminent demise.
Chen believes that BlackBerry will live, but with an exclusive focus on the software.
“we’re coming to a turning point in our strategy,” said Chen. “Our financial base is strong, and our pivot to the software is consolidating”.
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