What the opening of the first megatienda of Apple in Mexico says about his strategy for Latin America – BBC World

Image copyright Reuters

Image caption It is the third Apple store in Latin America (the previous two were opened in Brazil in 2014 and 2015).

Apple has just opened its doors in Mexico.

What made the weekend, with his first megatienda (or Apple Store) in Mexico City. And covers no less than three commercial center of Santa Fe.

When the glass doors of the new headquarters of apple opened up, close to 200 employees (elected from 8,000 candidates) greeted with the cry of “Viva Mexico!” to their “thousands of guests”, according to Apple.

The incredible collection of the 15 year old teenager obsessed with Apple

At three minutes, one of the sellers) announced the sale of the first iPhone.

Image copyright Apple

Image caption Some clients had been since Friday night waiting for the opening of the store of the apple.

“Thank you Mexico for having us!”, said (in Spanish) the CEO of Apple, Tim Cook, in his account of Twitter, who took months announcing the opening.

this is Not the first in Latin America. In 2014, Apple opened a store in Rio de Janeiro (Brazil) and in 2015 opened in Sao Paulo.

But yes, it is one of the most modern and ambitious.

as stated by its officers, is intended to be “the nerve centre” of Apple in the region.

Image copyright Twitter

Image caption “Hello Mexico!”, it was the slogan of the official opening of the Apple store in the country.

Until now, those who would like to purchase in Mexico products of the technology giant american could do it through distributors authorized by the firm, as well as shops Mac or iShop.

But the new megatienda of Apple in the country is a special one.

Image copyright Apple

Image caption Close to 200 employees will work in the establishment.

“the artistic Spirit and business”

“Mexico City is one of the cities most important cultural and economic, and we are very excited to be able to offer the best of Apple to our mexican customers,” said Angela Ahrendts, exdirectora of Burberry, and since 2014 supervisor of retail stores of Apple.

According to Ahrendts, “the artistic spirit and business Mexico becomes the country in a natural companion to Apple“.

efforts make a difference in the new headquarters are notorious.

first, call attention to your design, similar to Apple Store of the Union Square of San Francisco or of the World Trade Center in New York, in the U.S.

The store has a Forum (meeting space with programs for children) two Avenues (for the exposure of products) and a Boardroom (for the formation and training of customers and employers).

Image copyright Apple

Image caption The new establishment of Apple shares design and style with their counterparts in San Francisco and New York.

in Addition, Apple announced that it will allow for payment in instalments. And the mexicans will have the chance to be able to redeem your old cell (brand) in the establishment for cash to spend it on, yes, on an iPhone.

But why have so many efforts in the mexican market?

“only the beginning”

As explained by Apple, “20 million residentsMexico City lead buying partner products from Apple or via the web since 2007“.

And the new Apple headquarters in Mexico, is the first outside of the U.S. in having sessions Creative Pro, which purport to show users how to create artistic content with their products.

“The Apple Store is the best place for clients to experience, buy and learn about Apple products,” said company on its blog.

For the spaniard Enrique Atienza, executive director of Apple sales to the united States and Latin america, the new store represents the “best of Apple”.

But, according to the digital platform, AppleSfera, “some reports claim that Mexico City is only the beginning”.

In this sense, it is likely that Apple has planned to open new offices in Guadalajara and Monterrey.

Image copyright Reuters

Image caption looking to the company to open new stores in Guadalajara and Monterrey?

The experts also spoke of negotiations with businesses and points of sale in other countries of the region, like Argentina, Chile and Peru.

Sources of AppleInsider said that the opening of Mexico City looking for “to boost the sales of iPhone and other high-tech products in emerging markets”.

with the new Apple Store of Mexico, the company already has 480 establishments of their own in 19 countries.

“After India, the company has eyes set on Latin America as an important market in full growth”, they added.

The poor performance in China could be another of the reasons why Apple is set in Latin america.

“In the last quarter, the revenue of Apple in the greater China —Taiwan, Hong Kong and mainland China— fell in a 33% year after year, even while iPhone sales are estancaban in the U.S.”, djo, International Business Times.

And is that the company of the apple bite, you still have much to grow in Latin America. And, probably, Mexico is just another step of many that still want to ride.

Image copyright Reuters

Image caption Some analysts say that Apple has an eye on Latin America “for being an important market in full growth”.