Using smartphone as part of the daily life of people is becoming more common, this because not only meet the basic function of enabling phone calls, is also one of the main means to access the Internet, social networking, consume multimedia and video content.
there are currently about 3 billion smartphones worldwide, 13 percent more than in 2015, according to Strategy Analytics, which provides that there will be 4 billion in 2020.
the use of smartphone has even become a sign of style or status. In fact, in the market there is a battle between the two major operating systems. Apple’s iOS and Android, from Google, as loyal users each claim that is the best
Well, about a recent study by laUniversidad Lincoln, involving the University of Lancaster, UK on personality differences of users, states that people who buy Android phones are more honest and humble than those who have an iPhone .
According to the study, presented at the annual conference of the Department of Social Psychology of the British Psychological Society, iPhone users also think it is more important to have a phone high level that . Android users
The researchers conducted two surveys; one to 240 participants who sought features that users of each brand of smart phones other 530 users related stereotypes carriers of each device are associated, and.
Note that for brands is important to know the habits of users, as well as the characteristics of the profile of those who are final consumers, this allows them to design innovations or improve the functions of their new devices.
Hence, there are different research users. One is the one made Dscout which states that users of devices with Android operating system, touching on average their phones about 2,617 times a day.
Another example is the article published in the World Economic Forum using smartphone, talking about the level of dependence on users to the smartphone, it describes some personality traits depending on the level of dependency.
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