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San Francisco (USA), Sept. 9 (EFE) .- Technology giant Apple today opened ” new chapter “in its history with the debut of its smart watch for an event that also featured two new iPhones with larger screens and better resolution.
Apple Watch is the first new product of Apple from the launch of the iPad in 2010 and the first test for Tim Cook, who took over leadership of the company based in Cupertino (California, USA) in August 2011, a few months before the death of the founder of Apple, Steve Jobs .
“We have one more thing,” Cook said near the end of the presentation at the Flint Center in Cupertino, the place where Apple unveiled the first Mac computer, 1984, and evoking a phrase that used to resort Jobs.
Apple Watch, a square clock rounded corners and touch screen makes browsing internet applications and includes health and exercise that will offer the user the ability to monitor your heart rate or the steps you take each day.
“This is a comprehensive health and exercise device,” Cook said clock, which has a similar handle to the digital traditional clocks that allow access to the web, email and other applications.
watch models will be available in stainless steel, aluminum and 18K gold and is, according to Cook, a “very necessary” artifact that can be customized to reflect the taste and style of the user.
is expected to debut on the market in early 2015 and the cheaper versions sold by the $ 349 ( 269 euros).
The launch of the smart watch was one of the most anticipated moments of the presentation and led a standing ovation at the Flint Center in Cupertino.
mobile manufacturers like Samsung LG and Motorola have already opted for smart watches, a device that fits in the category of computer and clothing that has become in a very tough segment.
Investors Venture Capital invested $ 280 million last year in wearable biosensor technology, well over 50 million in 2011, the company Rock Health , based in San Francisco.
Meanwhile, the market research firm IDC expected to over 19 million wearable devices sold in 2014 and has 111 9 million artifacts in four years.
Apple also introduced today the new generation of iPhones, which are equipped with larger screens are more powerful and have cameras with more resolution and a system that will use the phone will make payments.
“We have incredible to share with you products and we believe at the end of the day will agree with us that this is a great day for Apple,” said Cook before Introducing the iPhone 6 and iPhone 6 Plus.
The iPhone 6 are the thinnest submitted to date and have, as expected, larger screens of 4.7 inches and 5.5 inches, respectively compared to four inches of existing models.
The new generation of iPhones comes equipped with Apple A8 processor with embedded over 2,000 million transistors and displays HD retina.
The devices have a lower battery consumption and incorporate a barometer to measure air pressure, and a new implementation of the new integrated health phone operating system, the iOS8.
The phones are 50 times faster than the first iPhone that debuted on the market in 2007 and its efficiency is twice that of the previous model.
“These are the best phones in history,” he told presentation in Cupertino Phil Schiller, vice president of worldwide marketing for Apple.
Statements like that are a reflection of “humility that characterizes Apple,” joked the prestigious technology journalist Walter Mossberg.
Apple also noted during the presentation that the most powerful phones have built-in 8 megapixel camera and autofocus system twice as fast as the iPhone 5 S, and a system of image stabilization to prevent blur.
The camera, as rumors had indicated, is slightly phone.
The new phones also have a system to make mobile payments, Apple Pay, which will require verification through of a fingerprint.
The Cupertino event also featured the star presence of the band U2 , who presented her new album “Songs of Innocence”, available today for free iTunes.
The album includes eleven songs and is available in 119 countries in iTunes, iTunes and Beats Music Radio, which Apple acquired in August.
“The music is really into Apple DNA, is at the center of all our products, “Cook said today during his joint appearance with the leader and lead singer, Bono.
The new iPhone will begin to be sold from 19 September, but pre-orders are beginning Friday. Its price will range between 199 and USA $ 499.
(Reuters)
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