The CEO of Apple, Tim Cook, began this week to build his legacy in the company to fulfill its promise to open new lines of business and thus reassure those who doubted their ability to innovate.
Cook opened on Tuesday that he described as a “new chapter” in the history of Apple with the launch of a smart watch, a mobile payments system and larger iPhones in the history of the company.
smart watch is the first new product since the launch of Apple iPad in 2010 and first big bet Cook, who took over leadership of the company based in Cupertino (California) in August 2011, few months before the death of legendary Apple founder, Steve Jobs.
“ Innovation is in top form on Apple. We can proclaim from the rooftops, “Cook said in an interview published Wednesday by the newspaper The Wall Street Journal .
Executive 53 years, original state of Alabama ( southern USA) and who still has his southern accent, was responding to those who accuse him of being “the king of spreadsheets but not innovation ” as Yukari Iwatani Kane holds in his book Haunted Empire .
Cook’s gamble that combines hardwarde, software and services, has raised enthusiasm and caution among technology analysts, who have praised the potential of the new stage but also warned of challenges.
Search the triumph where others failed
Among the challenges Apple include that of being able to convince users that paying with mobile is better than card credit, something that failed companies like Google or eBay.
His unconditional predict who will emerge victorious and redefined the category of smart watches also have to make the smart watch , a device still not widespread with which it can be surfing the web to monitor heartbeat, become a mass product .
The sales of smart watches and other clothing devices reached 2.9 million units in the first quarter, according to ABI Research, only 1% of the 300 million mobile that sold in the period. Apple sold 43.7 million iPhones in the quarter.
The Cupertino giant will also convince consumers that continue to pay more for their iPhones in times when the mobile prices stop falling.
Your unconditional predict will emerge victorious and will redefine the category of smart watches , as it did in its day with mobile and tablets. “I think Apple is the only company with a vision of design and technology and the fan base needed to make smart watches become mass products. That’s exactly what Apple did with all their revolutions,” the columnist Mike Elgan in Computer World .
The competition recognizes that Apple’s entry into the segment of the technology to dress has generated enthusiasm unprecedented, although companies like Motorola, Samsung and LG have already smart watches for sale. “The Apple has entered this market has generated a lot of excitement about this segment and has validated it,” said Jeff Chang, division manager of Google computer.
Apple to big phone In what seems to be a consensus is that the decision to release in two new iPhones with larger screens was correct. Apple had resisted producing great phones , who used to call Steve Jobs ‘Hummers’, referring to the huge SUV that brand.
But Apple’s Tim Cook has been given to the evidence and will this month on sale its new breed of iPhones 6 , which promotes itself as “the best phones of history”, in which the journalist Walter Mossberg describes ironically as a reflection of “humility that characterizes” the titan of Cupertino.
Influential American media as daily The New York Times have welcomed the decisions of Cook. “The old Apple is back and is more capable than ever ,” the Times after the presentation Tuesday.
Cook, who sat smiling in a leather chair Tuesday after announcing new Apple products, seems pleased to have finally put his stamp on the company he inherited from Jobs. “Being an innovator requires link vision with execution . Steve was an amazing visionary and made sure to surround himself with people who could run,” said Jobs’s biographer, Walter Isaacson, the newspaper USA Today .
Cook says Isaacson, “a Genius execution and in the next three years will have to prove that he and his team can offer new groundbreaking visions. “
In what seems to be a consensus is that the decision to release in two new iPhones with larger screens was correct. Apple had resisted producing great phones , who used to call Steve Jobs ‘Hummers’, referring to the huge SUV that brand.
But Apple’s Tim Cook has been given to the evidence and will this month on sale its new breed of iPhones 6 , which promotes itself as “the best phones of history”, in which the journalist Walter Mossberg describes ironically as a reflection of “humility that characterizes” the titan of Cupertino.
Influential American media as daily The New York Times have welcomed the decisions of Cook. “The old Apple is back and is more capable than ever ,” the Times after the presentation Tuesday.
Cook, who sat smiling in a leather chair Tuesday after announcing new Apple products, seems pleased to have finally put his stamp on the company he inherited from Jobs. “Being an innovator requires link vision with execution . Steve was an amazing visionary and made sure to surround himself with people who could run,” said Jobs’s biographer, Walter Isaacson, the newspaper USA Today .
Cook says Isaacson, “a Genius execution and in the next three years will have to prove that he and his team can offer new groundbreaking visions. “
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