The CEO of Apple, Tim Cook, began this week to build his legacy in the company to meet its promise to open new lines of business and thus reassure those who doubted their ability to innovate.
Cook opened on Tuesday he described as a “new chapter” in the history of the Apple launch of a smart watch, a mobile payments system and larger iPhones in the history of the company.
The smart watch is the first new product since the launch of Apple iPad in 2010 and the first big bet Cook, who took over leadership of the company based in Cupertino (California) in August 2011, just months before the death of legendary Apple founder, Steve Jobs.
“Innovation is fully in Apple. We can proclaim from the rooftops, “Cook said in an interview published Wednesday by the newspaper” The Wall Street Journal. “
Executive 53 years, original state of Alabama (south of EE. UU .) and who still has his southern accent, was responding to those who accuse him of being “king of the spreadsheets but not innovation” as Yukari Iwatani Kane argues in his book “Haunted Empire”.
Cook’s gamble that combines hardwarde, software and services, has aroused enthusiasm and caution among technology analysts, who have praised the potential of the new stage but also warned of challenges.
Among the challenges Apple include that of being able to convince users to pay with mobile is better than credit card, something that failed companies like Google or eBay.
In addition, will have to make the smart watch, a device still not widespread with which you can surf the Internet from up to monitor the heart rate becomes a mass product.
Sales of smart watches and other Dress devices reached 2.9 million units in the first quarter, according to ABI Research, only 1% of the 300 million phones sold in the period. Apple sold 43.7 million iPhones in the quarter.
The Cupertino giant will also convince consumers to keep paying more for their iPhones at a time when prices of mobile no longer fall.
Your unconditional predict will emerge victorious and redefined the category of smart watches, as it did in its day with phones and tablets.
“I think Apple is the only company with a vision of design and technology and the fan base needed to make smart watches become mass products. That’s exactly what Apple did with all their revolutions, “said Mike Elgan columnist in magazine “Computer World”.
The competition recognizes the entry of Apple in the technology segment to dress has generated unprecedented enthusiasm, although companies like Motorola, Samsung and LG have already smart watches for sale.
“The Apple has entered this market has generated a lot of excitement about this segment and has validated it,” he told Efe Jeff Chang, division manager of Google computer.
In what seems to be a consensus on is that the decision to release in two new iPhones with larger screens was correct.
Apple had resisted producing great phones, the Steve Jobs used to call “Hummers”, referring to the huge SUV that brand.
But Apple Tim Cook has been given to the evidence and put on sale this month its new crop of iPhones 6, touted as “the best phones of history” in which the journalist Walter Mossberg describes ironically as a reflection of “humility that characterizes” the titan of Cupertino.
Influential American media as the newspaper “The New York Times” have welcomed the decisions of Cook.
“The Old Apple is back and is more capable than ever,” the “Times” after the presentation of Tuesdays.
Cook, who sat smiling in a leather chair Tuesday after announcing new Apple products, seems pleased to have finally put his stamp on the company he inherited from Jobs.
“To be an innovator requires linking the vision to execution. Steve was an amazing visionary and made sure to surround himself with people who could run, “he told biographer Jobs, Walter Isaacson, the newspaper” USA Today “.
Cook says Isaacson,” a genius implementation and in the next three years will have to prove that he and his team can offer new groundbreaking visions. “Teresa Bouza
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