came the big moment. Apple unveiled Tuesday afternoon the cards he will play his game in the coming months. And although it is expected to launch two iPhone, one 4.7-inch screen and a 5.5-inch (breaking the company’s commitment not to exceed 4 inches in diagonal since it launched the iPhone 5 two years ago), the great expectations are placed on the wrist-worn device that is expected to launch the company.
Analysts believe that Apple’s debut in wearables and wearable devices (glasses, bracelets, smart watches) will bring to market its first great product in four years, after the premiere of the famous iPad, which revolutionized the way content is consumed online. Since then, year after year, the company led by Tim Cook has been under pressure from investors and analysts to create another device capable of breaking molds among consumers. The company did with its iPod music player 13 years ago, later (in 2007) with his iPhone and in 2010 with its popular tablet. Now, its expected iWatch (not clear what will eventually trade name) might be disruptive that new gadget, which runs trendsetter. Apple achieved this miracle ¿
Rivals, for one, applaud the arrival of clock or watch (to be seen what Apple adopts wearable form) of the Cupertino company. Expect landing in stores, hoping to give the business of wearable devices that enshrines the momentum, because although there are several companies like Sony, Samsung and Pebble Technology that take time marketing their smart watch models, sales not just take off. According to analyst firm Strategy Analytics, while expected to be sold this year in the world about 1,300 million mobile phones were sold only one million in the second quarter smartwachs 2014 A figure still poor, despite the marketing efforts of companies mentioned
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A very close partnership with the fashion world
Ben Wook, an analyst at CCS Insight, told Reuters a few days ago, the arrival of Apple’s business wearable devices bring fresh air in when a design, it is a business segment that, in his opinion, has done far more emphasis on technology that is within the teams on the outside aesthetics. While this may be true, it is Apple’s rivals have begun presenting smart watches with a careful design and using high quality materials. Moto is the case of 360, Motorola, or ZenWatch, presented at the last edition of the IFAde Berlin. Both work with Android from Google Wear.
What is a clear fact is that Apple wants to establish a closer link with the fashion industry. Surely, to boost your iWatch. The company has invited an unprecedented number of major fashion editors and bloggers to their presentation on Tuesday, Reuters reported. “I guess it’s because they unveil a device to wear,” said Lea Goldam, director of special projects for the magazine Marie Claire, first invited to the event. “This suggests that Apple is serious about entering the world of fashion,” he added.
The challenge for technology companies to create anything but rough, pointed to that agency Eric Wilson , fashion news director at InStyle Magazine. Perhaps because of this, Apple has long fichando professional world of fashion. In 2013, he hired Angela Ahrendts, previously CEO of Burberry, as head of its department stores. And she had recently also signed Paul Deneve, CEO of Yves Saint-Laurent as responsible for special projects.
Apple knows that wearables are a segment where the world of technology and fashion are very hand, because people want to connect to the world through these gadgets, but also look to be aesthetic. Furthermore, technological giants face in this business with companies more tied to the fashion industry. Thus, the Swatch, the largest watchmaker in the world, has announced that Swiss group adds to the fever of smart watches. The company will launch a smartwatch own next year, said its CEO, Nick Hayek.
Although Swatch plans to carry out this project alone, does not rule out working with a technology company. “All the big companies in the electronics sector want to work with us Hayek explained; so do not rule out any collaboration. “
” If Apple offers its own product, expand the market, “he told Reuters Sung-jin Lee , director of the planning team of LG Electronics watches during the recently held IFA Berlin. “That’s what we want,” said Sunny Lee, CEO of the European business of Samsung Electronics asked about the likely arrival of Apple in this business.
The executives of rival companies expect that Apple achieved wearables no longer just devices hooked to technology geeks and great athletes and to become a mass product. And, according to that agency, the inventor of the iPhone competitors plan to keep the company from Cupertino with their own improvements seeking profitable niches that Apple despises.
Currently, Samsung is the one who dominates this market, with 74 % market share. Followers Pebble Technology, with 13%, and Sony, with 8%. If Apple finally confirms the rumors and launches its own wearable device, the company also will face as Motorola, LG and Asus, who have also recently introduced their own models smartwatch.
In this situation, He achieved his iWatch Apple’s success with the iPod, iPhone and iPad? Maybe, if the company is able to close alliances with partners from other sectors such as health care industry, just smarter than it did to the music industry when it launched the iPod, say some analysts to The New York Times. Others, like Jan Dawson, an independent technology analyst Jackdaw Research, claims to have made a study with thousands of consumers have found that interest in some of the characteristics of current smartwatch as to track exercises and mobile payments are low. “Smart watches in their current state are trying to meet needs that most people simply do not have,” Dawson said the American newspaper.
But The New York Times said Monday that the best Apple designers and engineers have worked on the new product and the top executives of the company have been monitoring the development of the iWatch. Among them, quote Jeff Williams, senior vice president of operations of Apple, and Jonathan Ive, chief designer of the multinational. Other key people have been Kevin Kynch, former CTO of Adobe, which according to this newspaper has been monitoring clock software; Jay Blahnik, a consultant who worked on the Nike FuelBand smart wristband and Michael O’Reilly, a former medical director of Masimo Corporation, a company based in Irvine (California) that makes medical devices for tracking patients.
Let’s wait and see what the wearable Apple device, if it is finally announced. So far has been leaked that the watch is very focused on health and physical activity, which will come in two sizes, with wireless charging and curved screen ,. Also seems to allow you to make wireless payments and mobile computing tasks. Bajarin believes Apple has quietly worked with many partners in the health sector and there will be surprises in this direction
Countdown to strengthen the ecosystem Apple
iOS 8, a common platform
Apple today announced new devices, new larger iPhone and smart watch or bracelet. A major release, but will be accompanied by another first announced months ago: the new version of its operating system, iOS 8 without which it could not take advantage of the new machines. The new software includes an application for health (Healthkit) that will function as a gathering of all the information on health and wellness, and HomeKit platform to integrate different smart home devices, from lights to locks or thermostats. iOS 8 also make it easier to use iCloud and the user starts a task on an iPhone and continue seamlessly on the iPad or Mac.
A bite of the ‘phablets’
Steve Jobs always objected to launch a large iPhone, as well as to release a mini iPad. The latter already premiered with great success. And now it seems to skip the other touches maximum charismatic founder of Apple. Taste of users smartphones large screen (over 5 inches) has made Apple succumb. This afternoon Tim Cook is expected to unveil the new iPhone 6 (maybe this is not its final name) that supposedly will come in two sizes, one 4.7-inch and 5.5. This will be a marked difference with the current iPhone, which is 4 inches. All leaks suggest that the design of both teams asememejará precisely the iPad and subsequent iPad mini Air.
Banking …. awaiting news
The world’s largest technology company, Apple, will banks on tenterhooks for the next few hours. The company, which was already able to upend the music industry (iPod + iTunes), the mobile phone (the iPhone) and the content (with the iPad) could strike the financial sector . If the leaks are true, Apple will include mobile payment technology in their new iPhone and its smart watch. It is not something new, but the mass of loyal users of the Cupertino company could be a problem for traditional banks, facing, as Hemerotek points to the future loss of commissions on trade flows.
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