With its new advertising platform, Facebook has opened the treasure vendors of data, these massive amounts of information that reveal users’ tastes and habits for operating them, with the goal of compete with Google , the leader of the empire of digital ads.
The initiative has fallen this week as a cold water among some Internet users, who consider as a new affront Privacy in an environment digitally tagged for espionage cases of governments and experiments to manipulate reviews and access to user data without consent of some great technology.
Facebook has announced these days that the Atlas Platform collect their data and use external websites , so that if a user clicks a ‘Like’ could display ads for products related to your tastes on other websites, a move that will help you personalize ., and more effectively target advertising
In recent days, the network has become space conflicting views : Some netizens are very concerned about how they will use their data and how it will affect your privacy the new Facebook platform, while others, against critics who in their day happily provided your personal information, do not complain now recommend. A multinational study of EMC unveils the surfer just protects your data. Every fourth sacrifice their privacy for greater access to information on the network, and 62% did not change their passwords in a while
This, the ‘antiFacebook’
Netizens offer recommendations to protect privacy and encourage you to join other platforms such as This, the fledgling social network without advertisement does not sell data and has been growing exponentially adhesions in the last hours, according to its makers.
Several digital believe it is too early to see on This is an alternative. “Not worth a few dissidents,” could be read in CNN , while in The Country , one of the founders of It, Paul Budnitz, claimed that this is a ” real business “, a social network in which peaks 31,000 invitations per hour are reached. “It’s a global phenomenon, but we must emphasize somewhere, many coming from Europe. Especially in Spain, Portugal, Italy, Germany and Austria. As we do not store the data of users really do not know exactly where they live,” explained .
Budnitz clarified in the interview that “the general functions (of It) are free and always will be . For very small amounts will sell special functions for other users to added to their profile. We have thousands of requests indicating things that pay. Paying a few dollars is a great way to support a social network that relies not on ads “
It’s popularity is born on Twitter and Facebook, where users provide and request invitations to access this network. They can also be ordered on the web, but are often slow to respond.
Facebook and personal data
In Spain, the digital advertising represents 21% of total advertising spending and is the second support behind the TV.
While the marketing of personal data is not new in the field of technology, seeking benefits for alternative ways to compensate gratuity for their services, the Facebook platform includes features that encourage continued vigilance on privacy issues, experts say. Facebook ensures that ensures the privacy of its customers and never reveals the identity users to vendors.
However, transparency in the use of their personal data company users, although progress has been made, yet is away from their competitors , explained this week Enrique Dans, professor at IE Business School; other companies give very simple and accessible, with only three “clicks”, which stores the data of the user, but the same happens with Facebook, he added. In his opinion, the new business model that offers consumers only what you like after being traced because many raising questions associated with a degradation of the essence of the person.
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