Las Palmas de Gran Canaria, Spain, July 6. 2015.- In a discussion of trends in Internet business in Las Palmas de Gran Canaria, Collado said that this change in the use of internet has forced Google to introduce a change in its algorithm searches for websites that have versions tailored for mobile phones and tablets.
The same trend is watching the leading website in the travel market, International, whose Director of Communications in Spain and Brazil, Blanca Zayas, said that 50 percent of comments they receive from their users come from a mobile device (phone or tablet).
Luis Collado said that, despite these data , companies that sell products or services online have yet to react adequately to the supremacy of the mobile, so he advised who offer specific content and develop relationship experiences with clients who are accompanied by such devices 24 hours a day.
The Google executive said, in fact, that 80 percent of mobile users who access a website that is not adapted to the phone stops immediately and that not everything can trust applications, because 90 percent of them leave the month being downloaded.
The most used applications are games unit and the use of social networks and all available, 75 percent of users employ only four or five.
Zayas stressed the great changes that have occurred in the organization of travel and the role of platforms opinion, that contribute to maximizing the resources in the tourism business.
According to Zayas, information TripAdvisor provides 4.9 million tourism enterprises and receives inquiries every month 340 million people who choose to plan their trips through its website, which come mostly in Europe, despite being a US company.
He noted that of the 50 million views received in 2010, have spent 225 million, reflecting that people want to share experiences positive you have when traveling. TridAdvisor only receives 139 comments rating per minute.
Zaya recognized that many companies fear negative comments on the web, when the reality is that the vast majority of the reviews are positive.
In addition, the platform has a team of 300 people to detect fraudulent reviews (both negative guided by spurious interests as flattery purchased through incentives or benefits).
Els
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