New York , EUA.- shares of Google closed up by 16.3 percent to $ 699.62 on Friday, adding about 65,000 million to its market value, after the strong growth in revenues from mobile advertising dispelled the fear that your business YouTube is affected by the incorporation of videos on Facebook.
The class A shares of the company scored its biggest daily percentage rise in more than seven years. Rising stocks, which led the Nasdaq Composite Index to a record intraday high, comes a day after Google reported revenues and better than expected for the first time in six quarters earnings.
shares Google , the most valuable in the world behind Apple Inc., reached a record $ 703, valuing the giant Internet search in 471,500 million.
At least 27 brokerages raised their price targets on shares of Google , at $ 150 to a maximum of $ 800, and analysts also welcomed the emphasis of the new financial director, Ruth Porat, an expense . disciplined
Video ads online could represent an opportunity to 17,000 million dollars in the US alone in 2017 and YouTube seems in a better position to benefit, wrote analysts at Jefferies & amp; Co. in a note.
“Second, the new CFO Ruth Porat will adopt a strategy of greater discipline in the management and allocation of capital expenditure which is good news,” he added.
Google said time display videos on YouTube increased 60 percent in the second quarter and that the video service attracted larger audiences of between 18 and 49 years than any network US cable only in mobile telephony.
Google and Facebook are trying to large companies to promote their products through online videos. YouTube takes the advantage over Facebook because it has a platform for more mature money that seems to attract the best content, said Gene Munster, an analyst at Piper Jaffray.
Google said gap is closing between the cost per click (CPC) on mobile phones and computers, or the average price of online ads.
advertising revenues Google They rose 11 percent, to 16,020 million. Facebook shares also rose on Friday, up 5 percent to a record high of $ 95.39.
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