MEXICO CITY, Mexico, in July. 01,2015.- adaptation Increasingly there by users of electronic devices (computers, smartphones or tablets) to applications that offer audiovisual content to be downloaded, better known as streaming.
week Apple entered fully into one of the niche market that is growing: music.
Such is the impact of streaming music in 2014 first generated more revenue than sales US CD. According to Statista in just two years, sales totaled one billion dollars (billion dollars) to one thousand 870 million 860 thousand million dollars of the CD and may be exceeding the business of music via downloads (two ml 580 million dollars in 2014 ) in 2016, a market that has two consecutive years of declines.
But like any technological entrepreneurship still experimenting with the business model, musicians and singers fails to convince them they would gain leaves the streaming, as stated by Taylor Swift with significant clashes with Spotify and Apple royalties.
The key element of this market are precisely the artists, without which just this type of platforms would not be possible, the question is how profitable is this business for singers, how are the arrangements between labels, platforms and artists to this business is juicy for all parties.
One of the first platforms to collect great relevance to music was the Swedish Spotify, which through its two versions (monthly subscription of $ 10 or free with advertising included) has managed to add up date 75 million users
The modality with working platform is:. of total profits 30% are for them and 70% for labels, of which a percentage is designated the artist based on the agreement that everyone has with their label.
According to a formula of the same company to calculate the average each artist receives reproduction this would be between 0.006 and 0.0084.
Apple Music, the music streaming service firm recently released Apple allocate a similar amount, 71.5% of revenues from subscriptions in the United States to the owners of music rights, while for abroad is expected to allocate 73 percent.
As for his trial three months, the company after a letter published by the singer Taylor Swift on Apple does not pay artists during this period, the company stepped back and said yes it will, by that the amount agreed during testing will be 0.2% and slightly less to artists and independent labels; it must however according to The New York Times to the aforementioned sum payment it is to be afforded the distributors of music that could be 0.047 cents per what Apple would pay a total 0.247 cents per play.
Pandora streamig is another service that has been placed in the taste of the American public more than 12 years with 45% of the US market according to Edison Research.
He makes a couple of years the site The Trichordist in collaboration with David Lowery, author of the song “Low”, revealed that in the first quarter of this year received by the company from streaming dollars 16.89 1.6 million copies of his subject, another artist revealed that he received seven dollars 633 000 100 reproductions. The signature service has a monthly fee of five dollars.
However, despite all these platforms are focused primarily transmit music artists of the moment, some of the most important interpreters music scene released their own streaming platform project headed rapper Jaz Z and featuring renowned artists such as Madonna, Rihanna, Beyonce, Alicia Keys, among others.
The platform ensures the artists be paying four times more than what other companies provide streaming, it is how are breast-0024-0028 cents per play. The cost for your Tidal premium service is $ 10 a month, while the HiFi version with a better sound quality will be $ 20 a month.
While YouTube is not considered a streaming platform the truth is much of its business is based on the transmission of music videos, in this sense, the site pays artists 0.00175 per video playback.
Deezer, Google Play Music, Rdio, Xbox Music, Napster, Music Play Statino, Atraci and Rhapsody are some of the names of other streaming music services, one of the fastest growing markets between technology companies . The gain for musicians in the coming years will largely by these companies, markets lie that physical formats and even the downloads tend to be smaller.
LLc
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