YouTube Wednesday appeared Network, the new payment service to let you view YouTube videos without advertising platform and access original content. Will it work?
Photo: YouTube Video capture / Impremedia
In the last decade has evolved into YouTube the most popular video service through Internet you can access your content for free.
Now, the company owned by Google want your users to start paying.
At least those who access Red subscribe to YouTube, the new payment service YouTube presented Wednesday in Los Angeles.
With a monthly price of $ 9, 99 , YouTube Network will be available in the US from next October 28, reaching other countries later.
It will allow you to view videos without advertising and store content to view it later without internet connection.
Also, you access to the new application YouTube Music , which replaces YouTube Music Key and you may see and hear both music videos the computer and the phone, with a similar Spotify or Pandora and including the Google Play Music catalog operation.
YouTube Red t lso access to series and films themselves will have to YouTube is producing and are featuring some of the biggest stars of the video platform, as Pewdiepie, The Fine Brothers or Lilly Singh
Read. The five most money have Indeed YouTube
willing to pay?
Robert Kyncl, president of YouTube business, said the launch of YouTube Network reflects the fact that “Consumers are embracing free content with paid subscriptions advertising at an incredible rate.”
Kyncl denied that they had intended to compete with platforms like Netflix , popular movies and Service Internet TV series, ensuring that offer an entirely different content.
Following the announcement on Wednesday, many analysts wonder how react about 1,000 million people accessing YouTube as usual.
How many of them are willing to pay for content, except for the new original series, will remain free?
Natalie Jarvey, editor technology magazine The Hollywood Reporter is cautious about the possible success of YouTube Red, partly because of the demographic profile of users of YouTube.
“Many are young people without . revenues and will have to see how they manage US $ 10 subscription costs, “explains Jarvey in conversation with BBC World
In addition, Jarvey believes that the proliferation of streaming services pay – as Netflix, Hulu, Amazon or HBO- consumers have a wide range to choose , so the monthly bill by signing several of them can be high.
This is why journalist The Hollywood Reporter think that in a few years is likely to subscription packages that include several platforms are offered, as in cable television.
See also: The millionaire business ‘unboxing’ on YouTube
Complaints creators
Some analysts believe that if only a small part of the 1,000 million people using YouTube access to subscribe to YouTube network, the service will provide enough revenue to Google to finance it.
In addition, allow them to join the growing group of digital platforms that are creating their own content, competing directly with traditional television channels.
Some YouTube content creators have complained that has not given them another option to access their videos were part of YouTube Network , because otherwise they risked that these were no longer accessible to the public.
Ian Maude, the company Enders Analysis, is skeptical about the success of YouTube Network.
“Half the YouTube audience is not going to sign. Will be relatively small numbers, “Maude told the BBC.
Are you willing to pay for something that has so far been free?
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