Now, the company owned by Google wants its users to start paying.
At least those who choose to subscribe to YouTube Network, the new payment service YouTube presented Wednesday in Los Angeles.
With a monthly fee of US $ 9.99, YouTube Network will be available in the US from next October 28, reaching other countries later.
It will allow you to see the videos without advertising and store content for viewing later without internet connection.
In addition, given access to the new application YouTube Music, which replaces YouTube Music Key and which can be seen and heard music in both the computer and the phone, with a similar Spotify or Pandora and including the Google Play Music catalog operation videos.
Network access YouTube series and films themselves also have to YouTube is occurring and are featuring some of the biggest stars of the video platform, as Pewdiepie, The Fine Brothers or Lilly Singh.
Users who do not want or can not subscribe to the new service, still see the contents with ads.
willing to pay?
Robert Kyncl, president of YouTube business, said the launch of YouTube Network reflects the fact that “consumers are taking free paid subscriptions with advertising content at an incredible rate.”
Kyncl denied they intended to compete with platforms like Netflix, the popular Service movies and TV shows online, ensuring that offer an entirely different content.
According highlights from Los Angeles journalist BBC Jaime Gonzalez, following the announcement on Wednesday many analysts are wondering how they will react the approximately 1,000 million people accessing YouTube as usual.
How many of them are willing to pay for content, except for the new original series, will remain free?
Natalie Jarvey, technology editor of the journal The Hollywood Reporter is cautious about the possible success of YouTube Red, partly because of the demographic profile of users of YouTube.
“Many young people are without income and have to see how they manage the $ 10 it costs the subscription” Jarvey explained in conversation with BBC World.
In addition, Jarvey believes that with the proliferation of Payment streaming services like Netflix, Hulu, Amazon or HBO- consumers have a wide range to choose from, so the monthly bill by signing several of them can be high.
why journalist The Hollywood Reporter think that a few years is likely to subscription packages that include several platforms are offered, as in cable television.
How many of the billion people who use YouTube will be willing to pay? | Thinkstock
Complaints creators
Some analysts believe that if only a small part of the 1,000 millions of people using YouTube access to subscribe to YouTube network, the service will provide enough revenue to Google to finance it.
It will allow them to join the growing group of digital platforms that are creating their own content, competing directly with traditional television chains.
Some YouTube content creators have complained that they have been given no choice but to access their videos were part of Red YouTube, because if not running the risk that these were no longer accessible to the public.
Ian Maude, the company Enders Analysis, is skeptical about the success of YouTube Network.
“Half the YouTube audience is not going to sign. They will be relatively small numbers, “he said Maude told the BBC.
Are you willing to pay for something that has so far been free?
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