Netflix already fulfilled most New Year’s. The room movies and Internet video debuted in 130 countries Wednesday in a surprise move likely paid him millions of new subscribers.
FILE-Reed Hastings comes to Netflix launch party in Paris in a file photo from September 15, 2014. Hastings made the announcement surprise at CES in Las Vegas that Netflix over 130 countries expanded on Wednesday January 6, 2016. The company had previously said he thought achieve this goal by the end of the year.
Photo: AP Photo / Jacques Brinon, file / AP in Spanish
Its CEO Reed Hastings revealed the extent of the expansion of Netflix at the end of a presentation at CES in Las Vegas, one of the main events of the year in the technology industry.
“They are witnessing the birth of a chain of global television,” Hastings said on stage.
The news took almost everyone by surprise, because Netflix had set a goal to be available in most of the world later this year. It seemed that the company’s Los Gatos, California, had much to do outstanding work in late December because it was in 60 countries.
Now Netflix is available in 21 languages and transmitted virtually every market in which it has set its sights, with the notable exception of China, the world’s most populous country. Enter that nation would be a formidable challenge that may require complicated negotiations with a government that blocks its citizens access to the productions they considered questionable or inciting disorder.
In an interview with The Associated Press, Hastings said the company will seek to partner in China as it seeks to appease the communist government of the country, a process expected to be completed later this year.
“The key to addressing business in China is actually working on relationships,” Hastings said. “In the world we go to the front in the race.”
Netflix currently has no plans to enter North Korea, Syria or Crimean restrictions on US companies operating in those countries, and perhaps the service of the company is not a immediate success in other large countries such as Russia, Turkey and Poland, where only available in English.
But despite all these investors are happy with Netflix quantum leap in the world. Their actions blunted $ 10.02, 9%, to close at $ 117.68 on a gloomy day for the rest of the market.
The rise in stocks reflects the belief that Netflix is now in the position to attract more subscribers than it had anticipated for the year, which will generate additional profit the company you can spend on series and movies while competing with rivals such as HBO, Amazon.com, YouTube and Hulu for distribution rights.
Netflix Inc. started the year with 70 million subscribers, and its executives had promised to spend about 5,000 million dollars in the year for distribution rights worldwide studies .
The company has purchased more and more material that can be seen only through its service, with more than 600 hours of original programming prepared for this year. That figure includes more than 50 films and exclusive programs such as the celebrated series “House of Cards” and “Orange Is the New Black”.
While Netflix is available virtually worldwide, not all content can be seen everywhere. For example, the expensive contract that gives the company the ability to distribute films from Walt Disney after its theatrical release is limited to US and Canada as part of a negotiated agreement for years. Hastings told reporters on Wednesday that Netflix hopes to expand those rights to other countries.
Netflix has presented a formula that has proven to be addictive and service has transformed the entertainment industry by allowing people to see all the material you want when you want in a display connected to the internet.
Hastings revealed on Wednesday that saw Netflix subscribers 42.500 million hours of programming last year, including 12,000 million hours in the October-December quarter. The volume of hearing the last quarter represented an increase of almost 50% compared to 8,250 million hours in the previous year. Put another way, Netflix subscribers now see a weekly average of 13 hours of programming while the previous year saw 12 hours.
In his remarks to reporters Hastings compared the almost complete global expansion of Netflix to a parent who has a baby.
“It’s huge, but the real work will come in the next 20 years,” Hastings, who has 55.
said
In a later interview the executive said he expects the company to continue working in those decades.
“There’s nothing you want to do,” he said.
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