Thursday, May 12, 2016

Why Instagram decided to change its logo – La Nacion (Argentina)

Instagram launched a new logo seeks to reflect the “vibrant and diverse” that have become the stories that people tell through this platform

the network, owned by Facebook, looking away from the image of “application for photographs” which generally is associated with your brand.

the updated logo version is “inspired by the previous icon,” although the new includes “a simpler camera”, while the original rainbow “is mantene in color gradation.”

An estimated 80 million photos and videos are shared every day in Instagram.

the network has about 400 million users. It’s bigger than Twitter since 2014.

It has also become the stage where a few fights celebrities take place.

“When Instagram began, it was primarily a place for editing and sharing photos, “the company said.

” Five years later, is a global community of interest where people share photos and videos. “

users of Instagram also notice that the background color of the application changes from blue to white.

the simplified design “puts more emphasis on your photos and videos,” without changing the way navigating in the application.

the redesign started a year ago, he told a spokesman told the BBC.

“we wanted to create an image to represent the variety of expression of the community : past, present and future, “said

in a blog post, designers Instagram insisted that the new image no.” is just for the novelty we were “

.” they beginning to feel it did not reflect what the community, and we thought we could improve it, “said

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