Why Instagram decided to change its logo – W Radio

The new logo includes a simpler camera while maintaining the rainbow color gradation.

 

Instagram launched a new logo seeks to reflect the “vibrant and diverse” that have become the stories that people tell through that platform.

network, owned by Facebook, looking away from the image of “application for photographs” which generally is associated with your brand.

the updated logo version is “ inspired by the previous icon “, although the new includes “ a simpl camera e”, while the original rainbow “is mantene in the gradation of colors “.

it is estimated that 80 million photos and videos are shared every day in Instagram .

 The network has a 400 million users . It’s bigger than Twitter since 2014.

 It has also become the stage where a few celebrity fights take place.

 

“When Instagram started, it was primarily a place for editing and sharing photos,” the company said.

“Five years later, is a global community of interests where people share photos and videos “.

 

More Changes

Users of Instagram also note that The background color of the application changes from blue to white .

the simplified design “puts more emphasis on your photos and videos,” without changing the way you navigate in the application.

the redesign started ago one year, as will a spokesman told the BBC

“ wanted to create an image to represent the variety of expression of the community: past, present and future .” he said.

in a blog post, designers Instagram insisted that the new image is “not just for the novelty.”

“we were beginning to feel that did not reflect what the community, and we thought we could improve it, “they said.