The Google Play Store will also improve conditions for developers earn more money from their apps.
the war to keep developers and maintain the best apps will not stop .
According to a report re / code, Google would be working to offer a new plan to the developers of the Play Store very similar to that he announced Apple this week for those who make applications for the App Store.
According to the website, Google wants to move from a model that gives 70 percent of profits to developers, to one that offers 85 percent, but to achieve that percentage have to sell subscriptions for 12 months its users, something they usually do, especially services like HBO, Spotify, among others.
the agreement would be identical to that offered by Apple, but unlike company Cupertino, Google would not have to wait for the release of a new operating system like iOS 10 informal name with which is known the next update. In addition, the Play Store developers begin to keep 85 percent of profits since the agreement enters into force, whereas in the case of the App Store only reach that percentage from the second year of subscription.
Google has been trying to differentiate itself from Apple giving better options to developers who, for example, have the ability to manage themselves their payments, something different from what happens in the App Store, where everything through the billing system of the company in iTunes, which prevents the creators of apps have data of its users.
the realignment of the business of Apple and Google around their app stores not it is casual. According to a study of business intelligence firm App Annie, the total market for mobile applications could have a value of US $ 102.000 million in 2020, ie almost twice its current value. Part of this success will come from the emerging countries, India, Brazil, Mexico and Argentina at the forefront of this growth. This would encourage both companies to try to have more and better apps available to its users.
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