Twitter announced yesterday that extended to 140 seconds duration limit for post videos on your network, a change that bet visual content in order to win more users.
” from today, will have more space to unleash your creativity on Twitter, “wrote the head of product development at Twitter, Jeremy Rishel, the blog of the group.
“While previously uploaded videos were limited to 30 seconds now everyone can create tweets video up, yes, you guessed it, 140 seconds.”
new limit applies to the videos included in a tweet.
Twitter will also gradually easing the limit for Vine application, known for his videos than six seconds recorded in sequence.
Twitter tries with these changes expand its user base, standing at 300 million, and focused particularly on politicians, journalists and celebrities.
for some analysts, the strict limit of 140 characters for messages written represents a brake on the development of the social network, surpassed by more focused services in the image.
the picture becomes increasingly present on Twitter especially through embedded videos tweets by Vine application.
“the video is increasingly at the center of discussions in real time on Twitter, tweets video increased by 50 percent since early 2016, “said Jeremy Rishel.
Twitter and authorizing certain partners to publish longer videos, up to 10 minutes, using professional tools, a policy will remain unchanged.
the social network Twitter on Monday the purchase of British startup dedicated to artificial intelligence Magic Pony to strengthen their capacity in analyzing visual content.
on the other hand, the photo-sharing service Instagram already got 500 million users, of which the last 100 million were added in less than a year, it announced yesterday the Facebook application .
“Today, we are pleased to announce that our community has grown to more than 500 million Instagramers, more than 300 million of whom use Instagram every day,” said the social network in a post.
“Our community continues to becoming increasingly global, as more than 80 percent live outside the United States,” he said.
Instagram was acquired by Facebook in 2012 and is considered the engine of growth of the social network, which already has about 1,600 million users worldwide.
according to research firm eMarketer, Instagram earn revenue this year by 1,530 million advertising dollars, an increase of 144 percent over last year.
According to eMarketer, Instagram represent 8.4 percent of Facebook advertising revenue in 2016 and 18 percent in 2018.
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