Photo: AFP
The colossus technology Samsung, the world leader in mobile communications, today lives one of its most difficult moments by the highly publicized failure of its model Galaxy Note 7, whose batteries explode and catch on fire randomly because of a failure that is still being investigated.
The scandal is of such magnitude that the social networks have been flooded since the beginning of September all kinds of images of phones charred, without a doubt has to the brand in question.
accidents with the Notice 7 — a phablet is a hybrid model between tablet and phone— and that it was intended to be the best bet of Samsung in the market, we have been around the planet in the last 60 days.
For example, a video hung on Youtube last October 8, which shows the waitress of a Burger King in Seoul, trying with insulated gloves to catch a Galaxy Note 7 and smoky, became viral on the internet.
Also what was the incident with the other team in an american plane that had to be it was evacuated before takeoff in Chicago after that the cell phone of a passenger, who had allegedly been replaced by Samsung, aflame.
In the State of Florida, a man also reported burns resulting from the explosion of one of the smartphones, the same as a student in Australia. There are at least a dozen other cases that are being documented.
Before this incident, the us authority of civil aviation (FAA) recommended that passengers carry a Note 7 does not turn on or charge your battery in flight, and also save it in your checked baggage.
whatever happened, occurred a collapse of 8% in the stock of the giant south Korean in the last week. In just the London stock exchange the title of the company fell 10%. According to market analysts, the fiasco with the Note 7, will result in losses estimated at US$ 3,000 million.
This Galaxy Note 7 caught fire and caused minor burns to a user. Other cases have been similar.
Photo: Taken from YouTube
Such has been the impact, that on the 11th of October the company reported that it was suspending sales of that team, and announced that it would replace those that have been burned. And by the way, reported that its profits would fall by 33.3% during this year.
"Samsung will lose market, and the letdown you feel at the end of the year. The battery, which had been one of the great allies of Samsung, now we are playing against. They are going to want the rematch at the beginning of 2017," said Edgar Mantilla, an expert in technology.
What happened puts Samsung in new disadvantage in their strong competition with Apple, whose iPhone 7 surely will gain more and more ground. And also what would make brands such as Huawei, Motorola, and Sony.
"Samsung should spend more on research and development, in the area of verification and also in marketing. For this reason, this crisis is going to be felt in its financial results until the end of 2017, highlights Song Myung-Sup, an analyst for the firm Hi Investment & Securities.
Distrust and fear
In Colombia, the Galaxy Note 7 is still not sold, nor to Latin america. And there are no known cases of persons who have suffered accidents after bring the team from abroad.
"For what happened, surely the people by fear will not buy it, if it arrives at Colombia," says Amy Gonzalez, an employee of the shop technology in the south of Cali.
he Notes that despite all ‘ the sales of other Samsung models Galaxy 6 and 7, the same as the J5 and J7, are still very good, because it is a well-known trademark".
Operators such as Claro, Movistar and Tigo, who also sell and finance teams, have not reported on whether it will or not that gadget users in the country.
What is true is that since already the effects are complicated to to Samsung by the distrust in the team, which was intended to be its star product in the market smarthpones high-end to deal to Apple.
so far, Samsung has called to review 2.5 million units of the Note 7 to be replaced. Many users want their money back, or exchange it for a computer of different brand.
The Samsung Galaxy Note 7 in its 64 GB version has a price of US$ 979, some 2.8 million colombian pesos.
What’s coming
even Though the Korean giant has not said yes definitely will not return to the manufacture of that model of mobile phone, after its withdrawal from the market, what is certain is that the mess with the batteries remains a dilemma. (See box)
For Santiago Roldan, an expert in technology, "the advantage of Samsung is that, despite the crisis of the Galaxy Note 7, the signature has many more lines of business that can leverage your income".
"I wonder what would have happened if this crisis were living Apple and Huawei. I think that might not respond the same way," said Roland.
The crisis also occurs at a critical time for the group, now in full transition generation of your address. Its current chairman Lee Kun-Hee is outside of the law firm since 2014 by a heart attack.
For all of the above, it is still uncertain on what will happen with the Note 7, or when it will end the nightmare.
why do they explode?
The Galaxy Note 7, like many other computers use lithium ion batteries. Unfortunately, the chemical reaction that allows you to operate the battery also creates heat. An overload of the engine —or a load too fast— can cause a fire.
Samsung admits that some parts of the battery that should have never been in contact yes, they did it for an "unusual error in the production process."
The race to the best results increase the duration of the batteries, in a very competitive market, may lead to unexpected results, say experts.
a year are produced millions of lithium ion batteries, and the defective are a low figure.
* With the support of AFP
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