Why close I Came, the app of videos of 6 seconds of Twitter? – BBC World

Image copyright PA

Image caption 2013 was one of the best years of Vine.

If it was difficult to limit a message to the 140 characters of a tweet, share a story in a video in six seconds through Vine was a challenge.

And even so the users of this social network found a way to create clips very entertaining and original. mixing different shots, mix music, and share memorable moments.

This Thursday, Twitter, which owns Vine, announced that in the following months will disappear the social network of six seconds.

Paradoxically, Vine, a platform, a pioneer in broadcast media immediately, he said goodbye in the best time of live video on networks with Facebook Live as a banner.

“Thank you to everyone who came out to watch and laugh every day”, reported the team Came to way of farewell of your users.

The social network and the application will continue to function for a few more months and the date of the final closure will be announced prior so that users can download their clips.

Sunrise and sunset on Vine

Twitter acquired Vine before it got out to the public, in 2012, for US$ 30 million.

2013 was a very successful year for Vine, coming to compete with Instagram elbow to elbow as the favorite network for sharing video clips.

however, for 2015, everything had changed, and Twitter was more focused on his platform of transmission of live video Periscope.

experts say the trend at that time was more oriented platforms like Periscope, Facebook Live and the emerging Snapchat.

Image copyright AFP

Image caption Twitter decided to close down Vine and cut staff.

Two years later, the concept of the Vine no longer fit with the changing users of social networks.

anyway, it should be noted that Vine has survived almost four years as a social network of video active among so much competition focused on the video.

More bad news for Twitter

Twitter announced once more losses in its results, that between January and September were US$ 289,8 million and also announced its intention to reduce its workforce by 9%.

The results were made public in the middle of versions in the last few weeks have taken account of the possibility of a sale of the company, without having realized any operation.

The firm currently has approximately 3,900 employees.

The restructuring, explained Twitter in a press release, “focuses mainly on the reorganization of the company’s sales, partnerships and efforts of marketing“.