The MWC is the world’s largest mobile event and this year will receive about 90,000 visitors in Barcelona.
The Mobile World Congress ( MWC) in Barcelona is about to open its doors. It is the world’s largest mobile event and this year will receive about 90,000 visitors, according to estimates by the organizers. Another year, the major players in the sector, telecom operators, handset manufacturers and big Internet giant will fight with technological developments. And to attract public attention.
So, for starters, the top executives of large telecommunications (telecom) see their faces again and again try to be the protagonists. At the end of the day, the MWC is organized by the GSMA, patron of the operators themselves. The event is expected appearances by directors like Cesar Alierta, chairman of Telefónica, Vittorio Colao, CEO of Vodafone, Timotheus Höttges, CEO of Deutsche Telekom, Stéphane Richard, CEO of Orange, Jon Fredrik Baksaas, President of Telenor and own GSMA, Chang-Gyu Hwang, chief executive of the KT South Korean, and Ralph de la Vega, president of AT &. T Mobility, among others
In recent years, the telecom took advantage of their presence in MWC to launch proposals or to propose draft regulatory claims. For example, in the edition of 2013, César Alierta launched a strong attack against regulation of the European Commission to prevent the consolidation of the sector. “In recent years, in Brussels only been dedicated to monitor whether countries like Austria should have four or five operators,” harshly criticized the president of Telefónica, who claimed that it should establish regulations to facilitate the promotion of investments in new networks.
Perhaps it was a starting point, because since then, corporate operations began to accelerate in different markets: Spain, France, Folanda, Germany, UK, Scandinavia …
This year, the operator will attack again by the scope of regulation and re-raise the requirement that similar rules imposed on their own businesses over-the-top (OTT), especially large companies US internet.
At the moment, the situation is complicated for the sector. The decision of the US regulator, the FCC, on net neutrality, provoke new controversy in the MWC. And the FCC approved a proposal that considers Internet a public service and therefore subject to more stringent regulation to ensure equal access last Thursday. A pro internet groups and contrary to the telecom decision. A decision that, amid the controversy, defend at this year’s MWC Tom Wheeler, chairman of the FCC. Guenther Oettinger will also Commissioner of the Digital Economy and Society, which faces the renovation of the entire telecom regulation of the continent.
On the side of Internet companies, the main character is Marc Zuckerberg, CEO of Facebook, which in recent times has been at the center of the target of attacks by various executives of telecom. The founder of the largest social network in the world, which shook the 2014 edition announcing a few days before buying WhatsApp by Facebook, will go to Barcelona to present their positions. The big question is whether it will use the event to publicize the final date for the definitive, global service launch voice calls via WhatsApp. A new threat to telecom, which has already announced a year ago by the creator of this application, Jan Koum.
The issue is of significance, as WhatsApp, with 700 million users, has great weight in mobile communications (service has already hit hard the business of SMS operators) and jump to the voice can change the status quo of the sector. The new version of this app, with possibilities to make free calls, it is expected that the first quarter of 2015 is available, and Zuckerberg can be who give the exact date.
According to the report on trends and forecasts for IP network traffic, published this February by Cisco Systems is expected that in 2018 the minutes of flames wifi calling minutes exceed the PSTN. “So it seems that Whatsapp, with the new service calls, will certainly contribute to this prediction is confirmed,” say the teachers of IT, Multimedia and Telecommunications Department of the UOC, Robert Clarisó, César Córcoles and Carles Garrigues.
It is true that there are already several applications for voice and video over the Internet (Skype, Viber, Tango, etc.), but “the main obstacle to these apps is that the sender and receiver must have installed the application to make calls, which has made has not extended this service as expected. “However, Whatsapp, with its large community of users, has all the numbers to become the calling application quintessential internet.”
If Zuckerberg finally takes the letter of voice calls in the Mobile World Congress will be interesting to see how they react operators, what actions they plan to implement in their rates or in their bids to counter this new stake WhatsApp, they will have to fight to continue to maintain earnings calls. However, if the speech was not around Facebook and Zuckerberg is dedicated to deepen their project to extend connectivity worldwide and claim Fi connectivity (Internet.org) also will like to telecom.
On the front of OEMs and component highlights the presence of directors as Michel Combes, CEO of Alcatel-Lucent, Rajeev Suri, Nokia CEO Hans Vestberg, CEO of Ericsson, Ken Hu, deputy chairman of Huawei Steve Mollenkopf, CEO of Qualcomm, Brian Krzanich, chief executive of Intel. In this case, manufacturers are in stiff competition to attract operators face to the award of new contracts. This struggle is bustling given the current scenario of increased investment in next generation networks, both fiber optic and mobile 4G, large operators. All are engaged in the battle of speed networks, one of the key factors where telecom are focusing their battles.
The MWC also host other battles, as they will face two new couples, formed by IBM and Apple, and Google Sapy. The four companies want to lead the mobile business in the enterprise. At Mobile World Congress this year will be as shown in this war Bill McDermott, CEO of SAP.
The fair will also welcome representatives of the financial world. These Ajay Banga, CEO of MasterCard, and Francisco González, chairman of BBVA, which in recent times has prompted the introduction of technology into its banking operations. Yes that mobile payment opens a field of tremendous growth. Just as the automotive industry. Car manufacturers have gained presence in the world of telecom with the implementation of services connected to the automotive industry. Carlos Ghosn, CEO of Renault-Nissan, will be among the guests.
The stars of the show
More speed mobile, 4G, 4G +, 5G. .. The telecom will announce during MWC new services and technologies, with particular emphasis on access speeds on networks. Vodafone has already moved tab. The telecom show in Barcelona the new LTE-U technology that achieves a speed Internet access up to 600 Mbps. Vodafone also going to launch a new technology, dubbed Crown RAN, which allows a massive infrastructure deployment Mobile reducing costs and improving performance of 4G. In turn, within this race Orange will teach new speed tests around 4G +, while Telefonica prepares different ads. Background, and when 4G is still under takeoff in many countries, much of industry executives will now treat the arrival of the new 5G. Operators and manufacturers have already begun to take steps in this area.
The ‘apps’ are weighed in Barcelona … also video games. applications will play an important role in the show is that the so-called economy of apps and moves 14,700 million in Europe alone, where some of the most successful game developers such as Rovio, King, Mind Candy or Wooga. In fact, this edition premiere gaming section, as the fair hosts first ever dedicated to mobile gaming, Gamelab Mobile area, where besides seeing start-ups with multiple proposals, will also be giants like Sony, Samsung or Google. CaixaBank and Ford also have advanced they will present what they call “the world’s first financial application for automotive intelligent systems”. On the MWC also discuss problem hitting this business. The level of piracy in some mobile applications reached 97%, according to a report by Red Points
Smartphones, ‘wearables ‘and selfie stick. remain little to boot the MWC and the expectation is high on gadgets that will be. It is expected that this Samsung Galaxy S6 normal screen and the Galaxy S6 Edge, with screen also by the two sides. HTC amaze you with its new HTC One M9, which is likely to come accompanied by Petra, the first intelligent clock. It seems clear that, with smart phones, which have bold proposals like Ubuntu BQ smartphone operating system, and where Asian brands continue stomping, will star wearables. Huawei seems to keep some surprises in this line, and LG is almost certain to take the show on LG Watch Urbane a smartwatch with Android Wear and traditional watch design. Sony could have your new tablet Sony Xperia Z4. Nor would it look strange at the show multiple versions of fashion accessory. The selfie stick
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