Sunday, March 1, 2015

Four trends we see in the Mobile World Congress 2015 – FORTUNE

BARCELONA (CNNExpansión) – Every year, Barcelona becomes the refuge and shelter for thousands of fans of the telecommunications industry, in search of the next smartphone, tablet or standard market at Mobile World Congress, the industry’s leading annual fair.

A 2014 edition was attended by over 85,000 people from 200 countries. The conference offers more than 40 experts, including several global CEO, and more than 1,800 companies of the telecommunications market and mobility share the progress of the industry.

Several companies displayed, from one day before its official opening on Monday, March 2, its new products for the remainder of the year.



1. Wearables, Wearable, Wearable

More than 20% of the US population has a gadget wearable, according to information from PriceWaterhouseCoopers, and companies are going for more: hope this your new LG Urbane watch, Sony will launch a new smart band to measure the amount of exercise, while even brands like Guess begin their way in this sector.

In 2014 sold eight times more intelligent than the previous year watches, bracelets or twice sensors of physical activity and the sector grew 163%, according to CCS Insight’s.

The consultant estimated that by 2018 industry sales exceed 178 million units and more than 340 million people worldwide have about their bodies some sort of technology.



2. European Fair full of Asian

Despite being a European fair, can be an opportunity for Asian brands gain or strengthen their presence in the West. On the one hand will be Samsung, showing the new edition of his model Galaxy S6, Huawei will launch a new premium phone and even Asus show new tablets that combine technology to also function as a cell. Three other brands that will be presented ZTE, Lenovo and Xiaomi latter firm fastest growing smart phone market in the past two years.

In late 2014, Xiaomi became the third player in the world’s largest mobile phone, selling 17.3 million units, a figure that allowed him to snatch third place South Korea, LG.



3. Everything, but everything connected to your phone

If there is a tendency to be around the corridors of technology fairs in 2015 will be the Internet of Things. Earlier this year at CES in Las Vegas, entrepreneurs and small brands showed from ringtones, beds, locks, thermostats and even closets connected to wireless home networks and controlled from the user’s smartphone.

The Taiwanese HTC confirmed that want to make the leap from the smartphones and closer towards the Internet of things, vice president of the firm in America said at the time to Expansion Group America, Ricardo Gaibor. During his presentation, which will also be held on Sunday March 1, is expected to reveal the successor to his acclaimed One (M8) and some surprises related to wearable technology.



4. Finally a way to close the digital divide

Mobile devices could be ideal for closing the digital divide in regions like Latin America, Africa and Asia anchor. It is expected that by the end of 2016 there are more than 1,900 million users smartphones in the world, according to an analysis of trends consultancy Internet, eMarketer.

The consultant estimated that by 2018, nearly 2,600 million people on Earth get their hands on a smartphone, that is little more than a third of the global population.

With that perspective it is expected that the CEO of Facebook, Mark Zuckerberg, along with presidents of telephone operators in Africa, Asia and other emerging markets, share with attendees at MWC 2015 advances and developments behind the project Internet.org, which seeks to provide free web access or low-cost two-thirds of the world’s people today lack this.

With information from Carlos Fernández de Lara

LikeTweet

No comments:

Post a Comment