It was the great white hope of Samsung. After multiple quarterly exercises down and a growing sales eroded by fierce competition, the Korean automaker attempted to revitalize its results in the upper segment with a Galaxy phone S6que had little to do with previous models.
Sales forecasts were generous. Bombastic, even. Samsung expected to sell 70 million units throughout 2015 and pulled chest during the pre-campaign generated interest in public with their latest flagship, boasting 20 million units booked through distribution channels.
Yonhap claims to have confirmed this fact through a senior executive at Samsung. The manufacturer, meanwhile, has refused to discuss the matter.
As a reference, the Galaxy S4 sold 10 million units in 27 days, while S5 elGalaxy took 25 days to reach the same figure. The problem for Samsung is that the results of both phones were considered disappointing. The Galaxy S6 was completely redesigned in order to revitalize sales, but does not seem to have achieved their propósito.Posibles reasons for a failure that does not seem logging Although there are few manufacturers who would like to take a trip like Samsung, the Yonhap figures are not particularly encouraging. The Galaxy S family seems stagnant, and since the first month on the market is always the period during which a greater number of devices moves, it seems clear that Samsung will not achieve its goal of 70 million units by 2016.
The reasons behind the apparent indifference of the public are manifold. On the one hand the Galaxy S4 and Galaxy S5 (or any of his contemporaries rivals) are still very current phones. Fulfill their duties satisfactorily, to the point that there are many users who do not feel the need to upgrade their handsets.
On the other hand, the reorientation of the Galaxy S6 as high-end phone has been radical in technical, not only in the aesthetic. With the Galaxy S5, Samsung decided to differentiate itself from Apple boasting features such as water resistance, the presence of a microSD reader and use of a removable battery.
All these features historically present in the Galaxy range S have disappeared in the sixth generation after making a slim and attractive phone. Moreover, Apple stands to erode sales of the old faithful of Samsung with the release of iPhone 6 Plus, equipped with a larger screen.
Finally, Samsung is facing a serious dilemma, one that is common among most major industry manufacturers. sudden onset of midrange terminals with advanced features and performance that has nothing to do with the seen just two years ago
Suddenly, it is no longer necessary to pay more than 600 euros for an enjoyable experience in a terminal Android well made, with acceptable battery and equipped with missing elements in the Galaxy S6 as microSD.Dos card reader models, but not twice ventasLa fork high-end Samsung with the arrival of the variants Edge seems to have failed the expected stimulating effect Indeed, it seems that the Galaxy S6 curved screen is cannibalizing sales of the plane model instead of complement.
According to Samsung itself, demand is divided equally in some markets. The company wanted to catch the most sybaritic consumer with the Edge model, but it seems that a good part of those consumers and fell into the target plane model.
A low sales will adversely affect benefits Samsung short and medium term, but that does not mean that the Galaxy S6 is a black hole for the company. Far from it.
Although your phone uses the best screen on the market, the fastest memory available, the more powerful processor and one of the most reliable cameras, the profit margin is generous in all its versions. According to an analysis by IHS, the Galaxy S6 Edge 64GB which is priced at 950 euros, is charged in materials and workmanship for 270 euros
Source:. Quesabesde
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