Apple dethrones Samsung as the number one seller of mobile phones in the world – NTN24

for many months, Samsung is positioning itself as the main seller of mobile phones in all over the world, success that has been achieved thanks to its high-end devices like the Galaxy S7. However, in the last quarter of 2016, Apple exceeded the 'almighty' Samsung, seizing the first place.

According to a report from Strategy Analytics, thanks to the momentum of the iPhone 7 the iPhone 7 Plus, of Cupertino obtained 18 percent of the global market at the close of the month of December. In this period, Apple sold 78.3 million iPhones, which confirmed the same company in your web page.

Both devices increased quarterly earnings to such an extent that it emerged as the highest in the entire history of the company.

however, Samsung continues to close the sales of Apple. According to the report of the signing, the south koreans sold 77.5 million computers around the world. However, this represents a fall in comparison with the same period in 2015, when marketed 81.3 million terminals.

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what should be the victory of Apple?

Neil Mawston, executive director at Strategy Analytics, believes that the victory of Apple is due to the "errors of Samsung". Let us remember that the brand had a strong crisis in the second half of 2016 by the explosions of Note 7, which hurt his image considerably and capital.

"Samsung lost momentum in the third quarter as a result of their fiasco of the battery of the Note 7 (…) Samsung bet for the rumored Galaxy model S8 in a few weeks to revive growth and re-occupy the first place in the quarterly shipments of smart phones".

But it’s not all bad news for Samsung. The company is positioned in the 2016 as the number one in global sales, with 309.4 million terminals, which equates to a 20.8 % of the users all over the world.

Apple, for its part remained in second position, with 215.4 million phones sold, a total of 14.5 % of the market share. It is closely followed by Huawei, with 138.8 million of equipment sold, which translates into a 9.3 % of mobile sales.

Courtesy EsTrending