MADRID, 19 (EUROPA PRESS)
Mobile commerce will grow by 48% in Spain in 2015, an increase that is well above the forecast growth of trade ‘online’ in the country for this period of time, which was estimated at 13%, according to a report commissioned by PayPal and by the independent consultancy Ipsos.
A level global, mobile commerce is growing almost three times the ‘ecommerce’. Between 2013 and 2016, the annual growth rate of ‘mcommerce’ stands at 42%, versus 13% expected for electronic commerce (including mobile trade).
This study shows that users do not make more purchases through their smartphones because of problems in the installation or use of the ‘apps’ (28% of those who buy mobile), to concerns about payment security (28% ) and the small size of mobile screen (26%).
Meanwhile, 45% of those who have never used their phone to stand out as the main reason to buy their preference to buy ‘online’ from other device.
VARIOUS FUNCTIONS ‘SMARTPHONE’
According to the report, 37% of users ‘smartphone’ use your device for information on the products, 30% to locate or find information about stores, 25% to read customer reviews and users and 21% for scanning a barcode or QR. Also, 17% used their ‘smartphone’ to compare prices while doing their shopping in the physical store.
With regard to what they would like to do with your ‘smartphone’ in the future, 17% of the respondents said they would be interested in paying with your device in cash and 14% expressed interest in purchase and pay in the store through an app.
Also, 13% of mobile users would interested in being able to order in advance through an ‘app’ or browser and 12% by using your ‘smartphone’ to compare prices while shopping in the store.
DIFFERENT BEHAVIOR OF PURCHASE
On the other hand, the study also detected differences in the behavior of consumers when they buy with their mobile depending on what you buy. Of those who bought electronics products in the past twelve months, 14% confirmed that it would consider researching the product in shop through its ‘smartphone’ and buy ‘online’ from the device on site.
In the case of fashion, only 8% thereby buying arise, while 15% would consider using the ‘smartphone’ to find information about the product when in the store, but finally buy in site.
As for the preference in the use of ‘apps’ or browser to buy via mobile, we have identified two groups, depending on whether they buy through’ smartphone ‘or’ tablet ‘.
Among the first group who have used both an’ app ‘as the browser to buy’ online ‘, 39% opted for the’ app ‘compared to 30% that does it for the browser. The remaining 30% had no preference for either system. Those who choose to shop through the ‘tablet’, 52% commitment to your browser while 35% opt for the ‘app’ and 13% showing no preference.
Director General Paypal Spain and Portugal, Estanis Nicholas Martin, noted that “a Spanish company” is ready “and prepared to incorporate mobile commerce between their consumption habits.” As traders develop strategies aimed at this 100% platform and incorporate reliable and secure methods of payment, the expansion of mobile commerce will be unstoppable, “said.
THE FAST PAYMENT, THE MOST VALUED
Finally, the study reveals the characteristics most valued by users when buying through a ‘smartphone’ or a ‘tablet’, with the prompt payment which gets wider acceptance (36%).
Buyers also appreciate that there is no need to carry physical (24%) portfolio, this method simplifies the payment process (22%), which is an innovative way to pay (21%), an immediate confirmation is received, the payment completion (20%), their use is simpler than paying by card or cash (19%) and that no personal financial data is shared with the seller (16%).
According to the study data, the payment method most used by Spanish consumers when they pay with their ‘smartphone’ is PayPal, used by 74% of those who have purchased with your mobile in the last twelve months. Behind are Visa (45%), MasterCard (26%), bank transfer (12%) and COD (10%)
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