Marc Arcas
Seattle (USA), February 21 (EFE) .- In a technological environment in which the user increasingly seeks greater control over content that share on social networks or mobile applications has emerged a new, Strings, tool to backtrack and completely eliminate conversations and photo sharing.
In applications and portals as popular as WhatsApp, Facebook or Twitter, a user who is repent of a shared photo or published you can delete your account, but that does not eliminate directly from the servers, where the information is stored for a while, or the accounts of other users who have previously downloaded the file.
“When you delete something on Strings, this is not deleted only on the phone, but also on the server, which does not happen with other applications on the market, so that the user does not have to worry about that anyone can access it because it no longer exists, “he said in an interview with Efe Strings co-founder Damon Ganem.
” Everyone has ever shared something later repented. People are starting to realize that what becomes public share forever and that scares them, “said Ganem.
The last October over 200,000 photographs Snapchat (a platform photographs are “removed” from the devices users after being seen) were filtered from servers and made available to the general public on the Internet.
“The idea of Strings is to give users control Full on personal conversations, “he told Efe responsible for marketing the company, Justine Lescarbeau.
To achieve this control, photos and videos shared on Strings can be viewed without restriction, but can not be downloaded directly the mobile telephone receiver, but that it should ask permission to whom he sent to proceed with their permission.
In addition, the application detects and completely prohibits the screenshots, so that the third violation of this standard user account is closed.
“At any time you want, you can delete a line of conversation and all that it contains, so that messages, photos and video sharing will be removed immediately and forever you phone, phones of those with whom you have shared and our servers, “said Lascarbeau.
Strings is a small start-up based in Seattle (Washington, USA) currently employs half a dozen workers, but since the launch of the application to market late last year has already reached 60,000 users worldwide.
“We have 60,000 users in over 160 countries, 2,000 of them in Spanish-speaking countries. In Latin America, our largest market is Brazil, where 80% of our users are concentrated in the region, “said the head of marketing.
The application is free and although currently only available for operating systems Apple iOS, the company says it is “working” to bring to market a version compatible with Android.
Despite his youth, Strings has entered strongly into a market, mobile messaging, in that the undisputed ruler is WhatsApp (owned by Facebook), so that to succeed you must wrest market share from a mark already well established and has worldwide with over 700 million users, according to latest data available.
“The messaging market is very competitive, so the key is to have a product that differentiates you, that solves a consumer need that other products do not solve. That is what achieves Strings to bet on the control over content “concluded Lescarbeau. EFE
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