Youtube trivializes the consequences of alcohol – The Nacional.com

A recent study on the contents of the featured videos on Youtube noted that these relate alcohol intoxication with fun and rarely show its downside.

The full results of the investigation by University of Pittsburgh, USA, will digital version of March in Alcoholism: Clinical & amp; Experimental Research.

“Youtube is important to analyze for a couple of reasons means. If you want to learn about something in general, often resorts to Google. But now more and more people go directly to Youtube for their searches, providing written, visual information and group discussion all together. As YouTube was purchased by Google in 2006, there are often links to Youtube when a general Google search is done, “said Brian A. Primack One of the authors of the study and associate professor of medicine and pediatrics at the University of Pittsburgh.

Brooke Molina another of the study’s authors and a professor of Psychiatry and Psychology at the University of Pittsburgh, indicated that the 70 most relevant videos and popular Youtube are related to alcohol poisoning. . For the study 42 codes in six categories were created: video features, sociodemographic status, representation of alcohol, the level of alcohol consumption, the characteristics associated with alcohol and the consequences of alcohol

“These initial studies were cross-sectional, so it was difficult to determine whether exposures influence behavior or whether people who drank alcohol were attracted by images related to alcohol in the media. However, longitudinal studies more Recently have suggested that presence in the media can be influential, “said Brian A. Primack one of the study authors made Youtube videos.

Both authors concluded that Youtube can be used as a tool to educate about the consequences of alcohol.

“It would be of great value to the defenders of public health publishing such material. It is interesting that none of the videos from Youtube analyzed was developed for this purpose, which could help to ‘equalize’ the types of reviews so that the most commonly watched videos expose more accurately the true consequences of alcohol consumption, “reflected Brian A. Primack.