SAN FRANCISCO. The giant Apple seems ready to venture into the field of online music, with the announcement Monday of a new service that ambitiously hopes to compete with the world leader in this market, Spotify.
the announcement as a highlight of the annual Developers Conference (WWDC) in San Francisco organized by the group of the block, whose launch is planned on Monday is expected the 10:00 local (17:00 GMT) and will last one week.
“I absolutely will see a streaming music service,” he told AFP Gartner analyst Van Baker. “Apple comes a bit late to this game, but it might not matter,” he added.
Apple is inescapable for distribution and purchase of online music with its iTunes boutique launched in 2003. But consumers are increasingly opting for streaming, where heavy weights are services like Spotify Swiss, American radio Pandora or YouTube video portal from Google.
According to rumors, traditionally precede events Apple, the new service would combine free online radio and paid an offer to listen to music, with a price of ten dollars per month, similar to Spotify offers to access their service without advertising.
We also aim to capitalize on the biggest acquisition in its history: the system pays for music should integrate the skills and technologies developed by Beats, the company rapper Dr. Dre and producer Jimmy Iovine , bought for 3,000 million dollars last year.
The free part of the service would be based on a revised version of iTunes Radio, Apple released in 2013, but did not achieve much success in the market. captures only 5% of the time listening to music online in the US, according to research firm specializing MusicWatch
“iTunes , which dominates the market for paid downloads, has more competition in the category of music streaming, “says Russ Crupnik , director-founder of MusicWatch.
Even with her new offer, “Apple has the need to demonstrate why a paid service makes sense, in a world of free options,” says the expert, referring to the 135 million users of online music United States, of which only 18 million have a paid account.
Apple Crupnik gives certain advantages as having a database of consumers, a vigorous policy of gift cards and potential of apple pay, the new system payments that the group released in October in the United States, and for which new functions such as program fidelity and entering new markets could be announced at WWDC.
“I’m not really worried “he said in early June the director of product Spotify, Gustav Söderström , when questioned by the Swedish newspaper Dagens Nyheter on the plans of the American group.
In terms of streaming, no doubt that Apple is ready to great ambitions. The rumors circulating for months about a paid service to watch live the major television networks. But “TV services live via streaming will be probably delayed until late 2015 or early 2016″, estimated analysts of RBC Capital Markets.
During the conference also it expected Apple to announce new functions for portable clock Apple Watch, for which let developers create applications for only the device without the need to sync to iPhone.
Apple finally give a foretaste of the updates of their operating systems for Mac (OS X) and smart phones (iOS9). The specialized media expect improvements in the application of maps (Maps) or the possibility of dividing the screen of iPad tablets to do both at once.
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