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The new “buyable” (available), button will be available first of all in the United States, where and specialized publications speculate features advanced on the new option of electronic commerce.
options have the same prices as the online stores in general, and not operate as brokerage commission in addition to the other advantages for consumers operate from the Internet.
Prioritize mobile above the rest
A novelty of options, was confirmed by the CEO of the California company, Ben Silberman, who announced the priority for mobile although the extent will be for Android too. “Sometimes it can be annoying shop online with your phone. It can not be that 80% of purchases are decided through mobile, but the menus and the process will close on your computer. Current experience is not good and we’ve improved, “the executive said in remarks recorded by the newspaper El Pais.
options allow payments through Apple Pay, and of course credit cards, although it does not accept Pay Android, the latest tool in the field of Google.
The agreements target US stores like Shopify- startup but also other popular as Macy’s, Neiman Marcus and Nordstrom, and even designers who now point to the sale on the web directly and Cole Hann, Kate Spade and Jo-Ann Fabric.
Pinterest has become the fastest growing social network in the US and his audience is mostly female, with a current valuation of the company in market of over 10,000 million.
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