The ‘error’ Apple: forcing a woman to smile – The Review

During the big event of presentation of the new iPad and iPhone, the company manipulated photograph of a girl

the first woman who appears in one the expected annual Apple events. But it was not a woman of flesh and blood. It was a photograph. And the woman was not smiling-in fact appeared with a look quite seriously the director of design software company Adobe, Eric Snowden, published on stage until her full red lips turned into a smile .

Many in the audience applauded in San Francisco show the possibilities offered by the new iPad Pro a bigger, more expensive model of the iconic tablet . Snowden was teaching a new app from Adobe, called “Photoshop Fix” to retouch images in the new iPad Pro.

But the presentation immediately sparked widespread criticism for both companies . Adobe was showing how their new app is able to recognize facial features like mouth.

Apple was introduced with great fanfare its new tablet, which attempts to stimulate output after a decline in sales its smaller models. But while the audience in the auditorium in San Francisco applauded after seeing the model smile Twitter it exploded with comments questioning the presentation.

What suggested the criticism was to alter the expression of a woman is not the wisest way to behave in a time many Silicon Valley companies are trying to make their workforces are no longer predominantly male .

Storm

The technology blog of the newspaper The Guardian GuardianTech , tweeted: “After all” shovels “that have given Apple over the issue of women and choose Edit With Photoshop face of a woman. It is not possible. “

Milkanth Patel tweeted:” I are saying that no one in Public Relationsapple reviewed this demo from Adobe and he thought: “.

unimpressed

Moreover, the new iPad not seem Pro impress the experts. Many question if the professional market, to whom is addressed the new tablet will be willing to pay more than $ 1,000 that cost with accessories: keyboard and stylus “Apple Pencil”, will be sold separately . (Pencil price will be $ 99).

And since the iPad Pro is almost the size of a Macbook, also wonder what will be the impact on the market the Mac. Some experts believe that the new tablet is too big and too similar to that of Microsoft Surface.

And on the new iPhone, Plus 6S and 6S, the main novelty is the new “3D Touch “, a new technology that detects the degree of pressure finger touching the screen.

They also come with better camera, faster chips and new colors. But some question whether the 3D Touch will be sufficient to update their iPhones reason last year.

Investors did not seem very impressed. Apple shares fell 1.9% to close what experts products reflects the lack of “truly transformative.”