VENEZUELA: Five keys radical change Microsoft / Journal Metropolitan / Microsoft has changed its face since the inauguration of the Indian Satya Nadella, 4 February 2014, as team leader on a global scale. Nadella came to work as head of cloud services and has opted to reinvent Microsoft. Their focus has been to turn the firm based in Redmond, United States, a source of inspiration and innovation. In addition, it has opted for overcoming supply as rivals.
Under his leadership, Nokia became Microsoft Phone, Office became free for phones and tablets. The office suite for iPad was launched and even saw a company executive in the last presentation of Apple to show the virtues of Office for iPad Pro.
That strange moment was summarized by Adam Lashinsky with a known expression to refer to the unthinkable: “Hell froze” True, Bill Gates had already appeared on stage before Apple (the August 6, 1997), but that was a rarity and was an exceptional result the fateful moments that lived the company on the block in 1997, when its share was valued at just less than a dollar (now worth over 100).
Microsoft executive presence on stage Apple It is a symbol of the new winds of the company, away from old quarrels, and willing to forge strong alliances to gain value on all possible fronts. The Cupertino seeking to strengthen its presence in the corporate segment and the Redmond have the necessary experience in the field of productivity.
One of the phrases that summarizes the new approach Nadella, and explains that turn, it is that for him “the industry does not respect the tradition, innovation only”
Since the arrival of Nadella, Microsoft was renewed with their own ideas and their executives show a different face. It went from presentations corseted to dynamic speeches, where each expert who sets foot on stage shown wearing causal clothes, and why not, even ridiculous hairstyles (like forgetting the cut “emo? Joe Belfiore).
The five key points his ‘radical change’, a change that invites believe again, albeit cautiously, in the future.
1 Windows as a service
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Microsoft’s operating system came under the premise of being free for preferably but not necessarily legal, Windows 8.1 SP1 Update and Windows 7 users. In addition to the questions that had received the mark by offering little privacy Windows 10 users, this strategy marked a radical change. In the past, acquiring the operating system was too expensive and it was common to see pirated copies flooding the streets.
Now the goal is to bring the last operating to the greatest possible number of customers system. The adoption rate of Windows 10, in the first month after its release, was 4.88 percent, even more than recorded by Windows 7, which reached 4.05 percent, according CounterStats. A day ago, Microsoft announced that already operates in 110 million devices. It is still far from those projected for 2018. 1,000 million Growth in adoption has been compromised by allegations of little privacy, lack of drivers and even heavy criticism it has received from other companies, such as Mozilla complained how difficult it was set as the default browser in the operating system. Still, Windows 10 promises to be the first step for Windows becomes in service (in other words, it would be strange to see him start charging under a subscription model in the future).
2. Holographic glasses
What stands out of Microsoft in this aparatado is their willingness to take a chance on a different product. The HoloLens promise to join the digital world with the real. It is an experience of actually increases taken to another level. It is too early to know if the glasses hit the market (the Google Glass were also seen as the next revolution and ultimately did not materialize).
In the last presentation was impressed with a game that took advantage of the capabilities the HoloLens, but also disappointed with the high price of development kit, which is located at $ 3,000 (that’s double what they cost the Google Glass!).
The HoloLens will result in a product of mass consumption? It may not, seeing the price development kit, but at least show a renewed desire to Microsoft to impose trend.
3. A portable 100% Microsoft
Both the Surface Pro 4 as the Surface Book captured the attention. The first because it is the direct rival of the iPad Pro and the second because it is the first laptop made since its first bolt to the last, by Microsoft. This movement is intended to venture into other niches and provide high category.
One of the immediate benefits of having a portable “home? Is that the (Windows) software You will integrate as ever with the hardware. Does this result in performance and exceptional stability as those usually seen on Apple products? It is not yet known, but is likely and it is exciting because, as Joanna Stern of Wall Street says Journal, “laptops? Windows “have been terrible lately”
An interesting aspect of the Surface Book is that the graphics processing chip is housed in the keyboard. So to increase the graphics power of the team in the future it may only be necessary to change the keyboard. As experts say Engadget, is a genius with tremendous potential.
Those who have tested the Surface Book agree that looks solid, the keyboard is comfortable and “trackpad? (Ie the surface which acts as “mouse?) operates with remarkable fluidity (may be due to the aforementioned perfect synchronization between hardware and software).
4. Surface Pro 4
The history of the Surface line is a story of perseverance. The first models (1 and 2 in particular) were received with skepticism by the market. For Microsoft, this division represented than 1,500 billion dollars in losses since its launch in October 2012. Just last year, it was reported, at last, a profitable quarter for the Surface.
This year history and the second quarter of 2015 was repeated an increase was seen in revenues of 117 percent over the previous period. Sales of Surface 3 had gone better than their predecessors and now comes the Surface Pro 4 that promises a 50 percent higher performance than the MacBook.
What is striking is that arrives on the scene just after Apple released the iPad Pro, insurance, promote the concept of tablets focused on productivity.
And is that while tablet sales have fallen, convertible into one or two have tended to go up. A survey by InMobi, conducted in April, found that 60 percent of consumers interested in a tablet but chose in the next 3 months, a hybrid (ie, a mixture of traditional laptop and tablet such as the Surface ).
Another InMobi survey showed that 43 percent of those interested in an intelligent device híbrido.Gratner opt for shipments expected 21.5 million 2 in 1 2015, 70 percent the previous year. The hybrids will account for 12 percent of mobile PC market by 2015 and that number will rise to 26 percent in 2019 according to the consultancy.
5. Free Office Mobile
It was already mentioned in the introductory text, but it should emphasize this: if you download Office for iOS or Android, is free. At first, Microsoft released a version that did not allow editing, or stored in the cloud, at no cost modality (ie, only served to read), but users will receive it with boos. In November 2014 they surprised the industry (and perhaps themselves), changing application and releasing it.
The only “but? Of this strategy is not applied to companies. These must continue to pay a subscription Office 365 to edit the documents from your iPhone, iPad or Android. Also some options, such as customizing PowerPoint graphics are maintained as an option for customers “premium”
In this way, Microsoft search gain a foothold in a world in which they had lost presence in the mobile phones.
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