Samsung takes weeks, faced one of the worst nightmares you can face a maker of any thing: that one of their products have a fault that involves a risk of physical. In the end he opted for a painful solution pro necessary: you had to kill the Galaxy Note 7.
The situation had come with the Note 7 was too unsustainable to continue maquillándola to hit book. Finally Samsung has opted to discontinue the smartphone shortly after to suspend their sales in all over the world and that a number of operators removal of your catalogs.
the end of The smartphone prevents greater evils to the brand image of the company, but also should serve as a reminder to the rest of the manufacturers that something is not going well in the segment smartphone. Today has been Samsung, but tomorrow it could be Apple or any other, because the problems that have led to the withdrawal of the Note 7 are structural and are very widespread.
The rush is not good counselor
Although in the beginning Samsung was quick to clear the ball and put it on the roof of the supplier of the batteries, the responsibility for the problem it was yours. In addition, although not yet confirmed, experts in the field believe that such a supplier is not other that Samsung SDI, a subsidiary of the Korean. Too close to get out harmless simply throwing balls outside.
There are also voices that suggest that maybe it is not a matter of battery. Venkat Viswanathan, assistant professor of mechanical engineering at Carnegie Mellon University, explains to the Wall Street Journal that the lithium-ion batteries have a very low rate of failure, and that the explosions of the Note 7 has to be playing any other factor, is the chip that regulates the voltage, or the quality of any of the materials used.
Is the battery or other component, it seems that Samsung has squeezed the nuts to all its internal and external structure to bring forward the launch of the Samsung Galaxy Note 7 and the pressure left with the problem of the batteries. The main hypothesis is that it did precisely to deal a mortal blow to the new iPhone. Once again, the Korean would do well to stop obsessing over everything that Apple does, but it doesn’t seem likely to happen.
Train out of control
The pressure around the launch of the Galaxy 7 that has been its end is the symptom of a chronic addiction of the manufacturers of smartphones are incapable of breaking away: the need to launch a new smartphone loaded with exciting updates every year. All the sector is a train in motion at maximum speed and without a pilot that is very clear where we are going. Just that you have to get there first.
Perhaps it is time to assume that the smartphone market has become saturated and no longer viable to take out a terminal disruptive ALL the years
The majority of consumers can not keep up the pace of buying a new smartphone every year and the news are not that they were because the engineers are reaching certain limits difficult to overcome in a single year. Perhaps it is time to take the brake, skip a generation and then launch a device that really take head to the people for their benefits and not for its tendency to become a ball of fire. The model tick-tock of the processors (changing the architecture every two years) is not a whim of Intel. Is that engineers dimitirían if the marketing department asked to change architecture every year just to have a damn sales pitch.
A withdrawal time is a victory
The case Note 7 is not going to kill Samsung. The company will survive the crisis and it is likely that the explosions and subsequent withdrawal of the terminal or even make a dent in their next financial results. The Galaxy S7 is still a terminal absolutely fabulous, and probably the S8 is even better. The explosions of the Note 7 was a problem of communication, but could have become a disaster of epic proportions.
it Would have sufficed that someone was burned in the face with a Note inserted in a viewer VR so that the image of the company suffered a blow from which not recover in years. In that sense, the withdrawal official of the device is as crucial to avoid greater evils.
Unfortunately, to stop the sale of the Note and bury it is only to apply a compress on the wound. Very probably has to take more measures, and these measures involving the disappearance of the mark Note.
The value of a brand
The original Galaxy Note was the trigger for a whole new product category, which in its day met as Phablets. It is perfectly understandable that Samsung have affection for this family of phones giant. The most complicated part here is to assess what is worth more now: kill the mark Note, so it doesn’t stain the rest of the Galaxy family, or try to cope with this crisis and recover it with the next model.
it is Probably more convenient the second. While it is unfair, the incident with the Note 7 would have gotten the Note to be perceived in the street as "those phones that explode" and the public opinion can be very stubborn and very foolish when you purchase a preconceived idea about something, even if it is exaggerated or erroneous. That stain will still be there when you get the Note 8 if it arrives.
The solutions are varied, but would have to go through to remove the trademark Galaxy Note for safeguard (Samsung has already done before with the clocks Gear, although not by a crisis specific), or even change the name completely in the next generation. In the end, there’s not much difference between a Note and a Galaxy S. it is Enough to add a S-Pen to the second.
Are the batteries, stupid
Finally, there is something that the manufacturers (not just Samsung) can learn from the case Note 7. It is a phrase very short one that electronics companies should burn with a red-hot iron in any part of the body of responsible for marketing of their businesses. If I say marketing and not engineering is because if the smartphones were designing engineers instead of advertisers we would not be in this situation. That phrase is (the emphasis with the punctuation is mine):
we Need to. Best. Batteries.
Not only in mobile, but in any other electronic device or electrical, from the lanterns to the smartwatch passing through the cars. Consumers have been asking for devices with more autonomy, and all you get is a day. Remain tied in to the charger every night (or every two nights, it gives me the same thing). The industry has managed to patch the problem by reducing the consumption of the devices whose consumption, by the way, was shot in the first place getting into a career idiot by seeing who had more cores in the processor, the more inches on the screen and more megapixels on the sensor.
We have reached a ceiling of performance in which there is no longer much difference between one generation and another. It is time to invest in batteries as the priority one. It is time to make them more powerful, more stable and more secure. On the other hand:
If the Note 7 would have had a removable battery, the problem of the explosions, maybe it would have been more manageable
this Is another reflection easy, what it is, but also worthy of note. The ultra-slim design and the water resistance are good sales pitches, but the old removable battery still has its charm, and its modularity avoids many problems. Companies like HP that have had to replace batteries in their laptops, they can give a good account of it.
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