Sunday, December 21, 2014

Google News and the story of the goose that lays the golden eggs – Terra.com

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December 20, 2014 • 5:46 a.m.

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Google News generates 1,000 million clicks per month worldwide, according to Google.

Photo: AFP

The persecution becomes meaningless if the dam to which lurks already flown, as in the case of Google News , which has taken the closure in Spain, to escape a new law whose spears seem to point directly to Google to make him pay for the use of news, according experts.

It does not seem the best recipe achuchar who have money forcing him to negotiate economic agreements with the Official Gazette (BOE) under the table, because the victim may end up giving shelved, as has happened with Google News, added.

As in the story of the goose that lays the golden eggs, in the case of Google News, excessive media pressure on Google to make him pay have led to the closure of the service.

The new Intellectual Property Law (LPI) in Spain requires means that charge so “inalienable” a fee to news aggregators online , ie the sites that are dedicated to linking websites means, for the use of their news, without even the legal option to Publishers who wish to waive this requirement.

The new Spanish legislation on intellectual property, “most restrictive” in Europe, according to legal experts consulted by EFEfuturo, has bothered to Google and he has driven close on Tuesday in Spain, the service Google News , available in over seventy international editions and 35 languages.

The lawyers Victor Salgado and Borja Adsuara have told EFEfuturo doubts about what will happen now with the new legislation that came into force is scheduled for January 1 because it fitted like a glove to Google News, which has ceased to exist in Spain.

The “greed” media with “lack of principles” of a government apparently interested in satisfying publishers would form the basis of this law and meaningless once removed Google’s field, added to EFEfuturo analyst internet and professor at IE Business School, Enrique Dans.

“If you tried to corral Google to make him pay as it may, that bird already flown “according Dans.

The media are now facing not only the disappointment of knowing that not charge anything for Google News but the uncertainty of not knowing how affect them in his pocket the potential impact that the closure of the service would have on visitor traffic to your pages “web”.

While reiterating comes from the sector that the closure of Google news service will drastically reduce access to internet pages of newspapers and thus advertising revenue, experts are not so clear.

As the news in Spain can still be accessed as usual from the search box on the home page of Google, it could be the case that simply produce a transfer of searches from one place to another without suffer excessively volume . Traffic

The lawyer asks Borja Adsuara on Twitter: “Traffic came to the means by Google News has not been transferred into the search engine news?”

Since seekers as such would not initially penalized in the new LPI is not expected that Google change the search system from which you access the news a lot of people.

In fact, many netizens are emphasizing on social networks that they have always come from the browser to the information because it is more comfortable than Google News showed that although more orderly required to access the service from another tab; Some have even indicated that the closure of Google News in Spain might have been the best advertising the service.

The government has said it will own the media sector to check the real impact in the pocket of the lack of Google News; until they are thoroughly assess the extent and sufficient time has passed will not be available objective data to take additional measures

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