bq allies with Android debuts One and terminal – Hypertext

Google and bq presented today at Campus Madrid One of the first second-generation Android , which although still low-end terminals intended to grow and create a market for midrange terminals at affordable prices .

All happy, almost

The most important, users may acquire a terminal price adjusted with software updates directly from Google, with the Nexus.

Make Google, bq wins, wins the user Google also gains loyal patrons getting better data, more options for trying to tie bq. If it goes well, maybe let bq background with Ubuntu plans or possible future dabbling with Tizen Mobile or Windows 10.

And finally the self bq also wins, at least in the short term, a new influx of users to its online store and its terminals could give the boost needed for bq established in the first place in sales in Spain in a sustainable manner.

I say short term because if something has demonstrated the industry these years is to give total control of your platform makes you a mere supplier exposed to the laws of commoditization. – In bq they are not exactly stupid and have a plan in this regard. We are confident

Almost Nexus

Indeed. Android One always has been considered a Nexus low-end but always had that part of “guide” to the industry: Google tried to show way manufacturers and operators with technology is fairly advanced models at good prices.

Why bq? Beyond a fairly affordable and appropriate scale, as well as it is established in a country that is not up to India but also to the United States or Germany, has its own online store and mounted . Which it is an advantage for Google is to begin leaving to others the thankless task of distribution. Less Play Store, more outsourcing.

Terminal

The smartphone chosen is not a new creation but a slight adaptation of another bq was in the portfolio for some time, the BQ Aquaris A4.5 4G , which cost 169 euros price on the open market. Here are its specifications:

• Screen : 4.5 inch IPS
• Resolution : 540 x 960 pixels
• processor : Mediatek MT6735M 1GHz
• RAM : 1 GB
• House : Rear 8MP, 5MP front (with flash)
• storage : 16 GB + microSD
• Self : 2,470 mAh
• Connectivity : LTE, Dual SIM, Bluetooth 4.0
• Size : 63.5 x 131.8 x 8.8 mm
• weight : 115 grams

And all with Lollipop under Android 5.1.1 One , the program ensures that Google It will update the terminal for at least 24 months. Spanish released in stores on September 23